LinkedIn Outreach Specialist

SiliconNexus is a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development. Serving international clients, we are expanding our digital business development team to enhance B2B lead generation through targeted LinkedIn outreach. We are seeking a proactive and results-oriented LinkedIn Outreach Executive with 1 to 3 years of experience in LinkedIn prospecting, lead generation, outreach automation, and list building to drive qualified leads and support our business development efforts.

Key Responsibilities

LinkedIn Prospecting & Lead Generation: Identify and research potential B2B clients using LinkedIn and LinkedIn Sales Navigator. Build targeted prospect lists based on criteria such as industry, company size, location, job title, seniority, and ideal customer profile (ICP). Identify key decision-makers including CEOs, Founders, CTOs, CIOs, and Product Managers. Maintain accurate and updated lead databases while researching companies to uncover relevant business opportunities.

LinkedIn Outreach & Automation: Plan and execute personalized LinkedIn outreach campaigns, including connection requests, introductory messages, and follow-up sequences. Manage automation tools to streamline campaigns while ensuring outreach remains targeted and personalized. Monitor campaign performance and adjust strategies based on response and engagement rates. Maintain account health by avoiding aggressive or spam-like messaging.

Lead Qualification: Engage with prospects responding to outreach, understand their business needs, and identify potential opportunities. Qualify leads before handing them over to the Business Development or Sales teams. Schedule qualified meetings and discovery calls while maintaining consistent follow-up with interested prospects.

Lead List Building: Build and maintain high-quality prospect lists by verifying company and decision-maker information. Segment leads by industry, geography, company size, and service requirements. Regularly clean and update lead databases to ensure accuracy.

Reporting & Optimization: Track key performance indicators such as connection acceptance rate, reply rate, positive reply rate, qualified leads, meetings booked, and conversion rate. Prepare weekly and monthly outreach reports. Identify underperforming campaigns and recommend improvements. Continuously test and optimize messaging and targeting strategies.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, IT, or a related field. 1 to 3 years of professional experience in LinkedIn outreach, lead generation, digital sales, or B2B business development. Hands-on experience with LinkedIn Sales Navigator and LinkedIn automation tools. Strong skills in lead-list building and prospect research. Excellent written English and professional communication abilities. Solid understanding of B2B lead generation and international markets. Strong analytical and organizational skills with the ability to meet daily and monthly KPIs.

Preferred Qualifications and Benefits

Experience generating leads for IT and software development companies is highly desirable. Familiarity with international markets such as the USA, UK, Canada, Europe, and UAE is a plus. Experience with cold email and LinkedIn multichannel outreach is advantageous. Basic understanding of software services including Web Development, Mobile App Development, AI/ML, Embedded Systems, IoT, Blockchain, and Cloud Solutions is preferred. Knowledge of CRM integration and lead tracking tools such as HubSpot, Zoho CRM, or Salesforce is beneficial. Familiarity with AI tools like ChatGPT, Claude, and Gemini for research and outreach personalization is an added advantage.

We offer a competitive salary package with fuel and medical benefits, performance-based incentives, and opportunities for professional growth and career advancement. You will gain exposure to international clients and technology markets while working in a collaborative and innovative environment alongside the Business Development and Sales teams.

Working Hours: 4:00 PM – 1:00 AM
Employment Type: Full-Time, On-site
Location: New Liberty Tower, Model Town Link Road, Lahore

If you have hands-on experience in LinkedIn outreach, lead generation, list building, and automation, we encourage you to apply and join our dynamic team.