LinkedIn Outreach Specialist

SiliconNexus is a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development. Serving international clients, we are expanding our digital business development team to enhance our B2B lead generation and LinkedIn outreach efforts. We are seeking a proactive and results-oriented LinkedIn Outreach Executive with 1 to 3 years of experience in LinkedIn prospecting, lead generation, outreach automation, and list building. The role involves identifying relevant prospects, creating targeted lead lists, managing personalized LinkedIn outreach campaigns, and generating qualified leads to support the Business Development team.

Key Responsibilities

LinkedIn Prospecting & Lead Generation:
Identify and research potential B2B clients using LinkedIn and LinkedIn Sales Navigator. Build targeted prospect lists based on industry, company size, location, job title, seniority, and Ideal Customer Profile (ICP). Identify key decision-makers such as CEOs, Founders, CTOs, CIOs, and Product Managers. Conduct thorough research to uncover relevant business opportunities and maintain accurate, up-to-date lead databases.

LinkedIn Outreach & Automation:
Plan and execute personalized LinkedIn outreach campaigns, including connection requests, introductory messages, and follow-up sequences. Manage automation campaigns using relevant tools while ensuring outreach remains targeted and personalized. Monitor campaign performance and adjust strategies based on response and engagement rates. Maintain account health by avoiding aggressive or spam-like activities.

Lead Qualification:
Engage with prospects responding to outreach efforts, understand their business needs, and identify potential opportunities. Qualify leads before passing them to the Business Development or Sales teams. Schedule qualified meetings and discovery calls, and maintain consistent follow-up with interested prospects.

Lead List Building:
Build and maintain high-quality prospect lists by verifying company and decision-maker information. Segment leads by industry, geography, company size, and service requirements. Regularly clean and update lead databases to ensure accuracy.

Reporting & Optimization:
Track key performance indicators such as connection acceptance rate, reply rate, positive reply rate, qualified leads, meetings booked, and conversion rate. Prepare weekly and monthly outreach reports. Identify underperforming campaigns and recommend improvements. Continuously test and optimize messaging and targeting strategies.

Required Qualifications
Bachelor’s degree in Marketing, Business Administration, IT, or a related field. 1 to 3 years of professional experience in LinkedIn outreach, lead generation, digital sales, or B2B business development. Hands-on experience with LinkedIn Sales Navigator and LinkedIn automation tools. Strong skills in lead-list building and prospect research. Excellent written English and professional communication abilities. Solid understanding of B2B lead generation and international markets. Strong analytical and organizational skills with the ability to meet daily and monthly KPIs.

Preferred Qualifications and Benefits
Experience generating leads for IT or software development companies is highly desirable. Familiarity with targeting international markets such as the USA, UK, Canada, Europe, and UAE. Experience with cold email and LinkedIn multichannel outreach campaigns. Basic knowledge of software services including Web Development, Mobile App Development, AI/ML, Embedded Systems, IoT, Blockchain, and Cloud Solutions. Experience with CRM systems like HubSpot, Zoho, or Salesforce and lead tracking. Familiarity with AI tools such as ChatGPT, Claude, and Gemini for research and outreach personalization is a plus.

We offer a competitive salary package, fuel and medical benefits, and performance-based incentives. There are ample opportunities for professional growth and career advancement, along with exposure to international clients and technology markets. The work environment is collaborative and innovative, providing close interaction with Business Development and Sales teams.

Working Hours: 04:00 PM – 01:00 AM
Employment Type: Full-Time, On-site
Location: New Liberty Tower, Model Town Link Road, Lahore

Key Skills:
LinkedIn Outreach | LinkedIn Sales Navigator | Lead Generation | Lead List Building | LinkedIn Automation | B2B Outreach | Prospect Research | Cold Outreach | International Lead Generation | Apollo | Expandi | Dripify | Waalaxy | HeyReach | CRM | Appointment Setting | Client Acquisition | Sales Development