LinkedIn Outreach Specialist

SiliconNexus is a fast-growing technology company specializing in Embedded Systems, AI/ML, Blockchain, IoT, and Web & Mobile Application Development. Serving international clients, we are expanding our digital business development team to enhance B2B lead generation and LinkedIn outreach. We are seeking a proactive LinkedIn Outreach Executive with 1–3 years of experience in LinkedIn prospecting, lead generation, outreach automation, and list building. The role involves identifying relevant prospects, creating targeted lead lists, executing personalized LinkedIn campaigns, managing automated sequences, and generating qualified leads to support the Business Development team.

Key Responsibilities

LinkedIn Prospecting & Lead Generation:
Identify and research potential B2B clients using LinkedIn and LinkedIn Sales Navigator. Build targeted prospect lists based on industry, company size, location, job title, seniority, and ideal customer profile (ICP). Identify key decision-makers such as CEOs, Founders, CTOs, CIOs, and Product Managers. Conduct thorough company and prospect research to uncover business opportunities. Maintain accurate and up-to-date lead databases.

LinkedIn Outreach & Automation:
Plan and execute LinkedIn outreach campaigns with personalized connection requests, introductory messages, and follow-up sequences. Manage automation campaigns using relevant platforms while ensuring outreach remains targeted, personalized, and compliant with best practices to avoid spam-like activity. Monitor campaign performance and adjust strategies based on response, acceptance, and engagement metrics.

Lead Qualification:
Engage with prospects responding to outreach efforts to understand their business needs and identify opportunities. Qualify leads before handing them over to the Business Development or Sales team. Schedule qualified meetings and discovery calls, and maintain consistent follow-up with interested prospects.

Lead List Building:
Build and maintain high-quality prospect lists by verifying company and decision-maker information. Segment leads by industry, geography, company size, and service requirements. Regularly clean and update lead databases to ensure accuracy.

Reporting & Optimization:
Track key performance indicators such as connection acceptance rate, reply rate, positive reply rate, qualified leads, meetings booked, and conversion rate. Prepare weekly and monthly outreach reports, identify underperforming campaigns, and recommend improvements. Continuously test and optimize messaging and targeting strategies.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, IT, or a related field.
1–3 years of professional experience in LinkedIn outreach, lead generation, digital sales, or B2B business development.
Hands-on experience with LinkedIn Sales Navigator and LinkedIn automation tools.
Strong skills in lead-list building and prospect research.
Excellent written English and professional communication abilities.
Solid understanding of B2B lead generation and international markets.
Strong analytical and organizational skills with the ability to work towards daily and monthly KPIs.

Preferred Qualifications and Benefits

Experience generating leads for IT/software development companies and targeting international markets such as the USA, UK, Canada, Europe, and UAE. Familiarity with cold email and LinkedIn multichannel outreach. Basic understanding of software services including Web Development, Mobile App Development, AI/ML, Embedded Systems, IoT, Blockchain, and Cloud Solutions. Experience with CRM systems like HubSpot, Zoho, or Salesforce and lead tracking. Knowledge of AI tools such as ChatGPT, Claude, and Gemini for research and outreach personalization is a plus.

We offer a competitive salary package, fuel and medical benefits, performance-based incentives, and opportunities for professional growth and career advancement. You will gain exposure to international clients and technology markets while working in a collaborative and innovative environment alongside the Business Development and Sales teams.

Working Hours: 04:00 PM – 01:00 AM
Employment Type: Full-Time, On-site
Location: New Liberty Tower, Model Town Link Road, Lahore