LinkedIn SpeciaL List

DevExcel IT Solutions, an AI-native software development agency, is seeking a LinkedIn Specialist to enhance its presence on LinkedIn and support brand awareness, lead generation, and talent outreach. The company specializes in transforming complex ideas and manual operations into secure, scalable digital products by combining senior engineering expertise with AI-accelerated development. Serving diverse sectors such as staffing, recruitment, security workforce, field service, logistics, healthcare, e-commerce, and multi-site organizations, DevExcel has successfully delivered over 100 projects across 40+ countries since 2021. The LinkedIn Specialist will be based in Lahore and work full-time on-site, playing a key role in driving the company’s digital marketing efforts on LinkedIn.

Key Responsibilities

- Develop and manage LinkedIn content calendars, ensuring timely and relevant posts, articles, and updates that engage target audiences.
- Optimize company and leadership profiles to improve visibility and brand positioning on LinkedIn.
- Conduct daily research on industry topics, trends, and competitor activities to inform content creation and engagement strategies.
- Write clear, concise, and professional copy tailored for B2B audiences, including posts, articles, and social media updates.
- Coordinate with design teams or external resources to produce compelling visual assets that complement written content.
- Monitor LinkedIn page and campaign performance using LinkedIn analytics and Campaign Manager, providing regular reports and insights.
- Build and maintain targeted networks by running outreach and engagement campaigns to generate leads and expand brand reach.
- Collaborate closely with marketing, sales, and leadership teams to align LinkedIn activities with broader lead generation and employer branding strategies.
- Support employer branding initiatives by managing LinkedIn Jobs postings and creating career-focused content to attract talent.
- Continuously test, analyze, and refine LinkedIn tactics to improve engagement, lead quality, and overall campaign effectiveness.

Required Qualifications

- Proven expertise in LinkedIn platform management, including profile optimization, Company Page administration, and use of LinkedIn analytics and Campaign Manager.
- Strong content planning and copywriting skills, with experience in creating professional and engaging B2B social media content.
- Solid understanding of digital marketing principles, including social media strategy, audience targeting, lead-generation campaigns, and performance reporting.
- Excellent research skills to identify relevant industry topics, trends, and target segments, particularly within technology, AI, and software development.
- Effective collaboration and communication abilities to work with cross-functional teams and present insights clearly to stakeholders.
- Comfortable using analytics tools and CRM or marketing automation platforms to track, interpret, and improve campaign results.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.

Preferred Qualifications and Benefits

- Prior experience in B2B or IT services marketing is highly advantageous.
- Familiarity with AI, SaaS, or software development environments is a plus.
- Opportunity to work in a dynamic, AI-driven company with a diverse international client base.
- Join a growing team of 40+ professionals dedicated to delivering innovative digital solutions worldwide.

This role offers a unique chance to leverage LinkedIn expertise within a forward-thinking organization focused on practical business outcomes through AI and engineering excellence.