The positions requires to gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.
The role also requires to evaluate data using statistical techniques and software. Interpret what the data means for their client to forecast future trends. This position also requires to make charts, graphs, and other visual aids to present the results of their research.