Social Media & Content Executive

Malinor Apparel Industries seeks a diligent Social Media & Content Executive to enhance the company's digital presence through comprehensive management of social media platforms and content creation. This role demands a computer-literate individual with strong English communication skills to develop engaging blogs, social media posts, and simple graphic designs while handling general office computer tasks. The role requires proficiency in managing Facebook, Instagram, TikTok, LinkedIn, and WhatsApp Business accounts, ensuring active interaction with the audience, and maintaining a structured weekly content calendar. In addition to content duties, the executive will support the owner or manager with various digital and administrative responsibilities to ensure smooth daily operations. The ideal candidate will demonstrate honesty, punctuality, eagerness to learn, and the technical ability to work with MS Word, Excel, email, and online file management systems such as Google Drive. Familiarity with Canva for creating posts and stories, along with basic knowledge of Meta Ads, will be advantageous. This role is based in the companys Sialkot office and is especially suitable for fresh graduates with robust computer and English language skills who seek to grow their expertise in digital marketing and content management without managing a team.
Responsibilities

Create, write, and publish engaging blogs and website content in English aligned with company objectives.
Manage social media accounts on Facebook, Instagram, TikTok, LinkedIn, and WhatsApp Business by posting regular updates and monitoring interactions.
Design daily posts, captions, and stories using Canva, ensuring visual consistency and brand alignment.
Respond promptly to comments, direct messages, and customer queries to enhance user engagement and satisfaction.
Develop and maintain a weekly content calendar to plan and organize posts and campaigns efficiently.
Perform routine office computer tasks including document creation with MS Word, data handling with Excel, email correspondence, typing, file management, and cloud storage organization using Google Drive.
Assist the owner or manager with digital and administrative duties as assigned, supporting the overall business workflow.
Stay updated on social media trends, hashtag usage, and basic search engine optimization techniques to improve content reach and effectiveness.
Apply basic Meta Ads knowledge to assist in promoting content and increasing audience interaction if required.
Ensure adherence to company policies such as honesty, punctuality, and willingness to acquire new skills in a professional office environment.