Manager - Brand Communications & Strategy

Nexera is a dynamic engineering and technology group specializing in Electrical BIM/VDC for mission-critical and data center construction projects across the United States. As we continue to grow, we are expanding our marketing team and seeking a strategic leader to oversee how our brand communicates across various channels. This role will be responsible for shaping the messaging and creative direction behind our lead generation, brand awareness, and recruitment campaigns, ensuring that every communication reflects our values and drives measurable results.

Key Responsibilities

- Campaign & Creative Strategy: Develop clear concepts, messages, and creative approaches for campaigns focused on lead generation, brand awareness, and recruitment. Identify and target specific decision-makers to ensure messaging resonates effectively. Translate strategic goals into detailed briefs for designers, copywriters, animators, and video editors. Plan and coordinate the rollout of campaigns across platforms such as LinkedIn, Google, Meta, email, and others.

- Communications Ownership: Maintain consistent messaging, tone, and quality across all outbound communications, including advertisements, social media posts, videos, landing pages, and recruitment materials. Craft compelling offers, messages, and calls to action that address customer pain points and drive engagement. Lead brand storytelling initiatives and develop industry-specific content that enhances Nexera’s credibility within the electrical construction sector. Shape recruitment messaging to effectively communicate company culture, opportunities, and employee value propositions to attract top talent.

- Creative Direction & Delivery: Review creative outputs to ensure alignment with campaign objectives, providing constructive feedback to elevate quality and consistency. Manage project briefs, workflows, and deadlines to ensure timely campaign delivery. Analyze campaign performance by tracking engagement, creative effectiveness, landing page conversions, and applicant quality. Conduct A/B testing on messaging and creative elements to optimize results. Present insights, results, and recommendations to senior leadership for continuous improvement.

Required Qualifications

- Minimum of 5 years’ experience in marketing, creative strategy, campaign management, or brand communications.
- Proven track record of managing campaigns from initial concept through to execution with measurable success.
- Strong skills in copywriting, audience targeting, and understanding advertising psychology.
- Experience leading creative teams including designers, copywriters, and video editors.
- Proficiency in digital marketing channels and analytics sufficient to brief creative work and evaluate campaign outcomes.
- A portfolio demonstrating strategic ownership, creative direction, and quantifiable results from past campaigns.

Preferred Qualifications

- Background in B2B lead generation marketing, preferably within engineering, construction, technology, or specialized professional services.
- Familiarity with paid advertising platforms such as LinkedIn, Google, and Meta, with the ability to brief, assess, and optimize creative and messaging without necessarily managing the platforms directly.
- Experience in recruitment marketing and employer branding is highly desirable.

Candidates interested in this opportunity should submit a resume along with a portfolio featuring at least three campaigns they have personally developed or led. For each campaign, please include:

1. The business objective the campaign addressed.
2. The strategy, including concept, target audience, and messaging approach.
3. Execution details such as channels used, assets created, and your specific role.
4. Measurable results achieved.
5. Key learnings, including what worked, what didn’t, and potential improvements.

We value strategic thinking, campaign ownership, and measurable impact over purely visual presentations. This role offers the chance to lead and shape Nexera’s brand presence in a specialized and growing industry.