Manager Digital Marketing - Islamic & Emirati Bank

This role is responsible for overseeing the marketing strategy and budget for Islamic and Emirati Banking within the UAE. The position leads the full cycle of marketing campaign development and execution, targeting various products and customer segments. Utilizing a diverse range of marketing channels—including digital, offline, PR, SEO, research, competitive benchmarking, and events—the role aims to drive measurable business growth and enhance market presence while adhering to Shariah principles and regulatory requirements.

Key Responsibilities

- Develop and implement quarterly marketing strategies aligned with business goals, Shariah guidelines, and approved budgets.
- Plan and execute integrated 360° marketing campaigns across digital and offline platforms for Islamic and Emirati Banking products and services.
- Manage end-to-end New To Bank (NTB) and Existing To Bank (ETB) campaigns, covering creative development, media planning, execution, tracking, and optimization.
- Analyze campaign performance and customer insights to continuously improve effectiveness and maximize return on investment.
- Monitor competitor activities and market trends within the Islamic Banking sector to recommend strategic marketing responses.
- Oversee marketing budgets, vendor accruals, and payments, ensuring compliance with finance and governance policies.
- Coordinate with agencies and internal teams to ensure timely delivery and effectiveness of campaigns.
- Ensure all necessary permits for marketing promotions are secured in accordance with regulatory standards.
- Develop and execute digital marketing strategies based on customer insights, market demand, and competitive analysis.
- Manage digital media channels including social media, SEO/SEM, display advertising, and database marketing.
- Implement tracking mechanisms and report on digital campaign performance against monthly KPIs.
- Identify trends and optimize media plans, creative content, and spending based on data-driven insights.
- Collaborate closely with Product, Operations, Technology, Finance, Compliance, Analytics, and Digital teams to ensure seamless campaign execution.
- Work with PR teams to maximize media exposure and reinforce brand values consistently.
- Ensure full compliance with operational risk, compliance policies, and Shariah governance aligned with local regulations.
- Demonstrate strong problem-solving skills by managing multiple stakeholders and delivering results within tight deadlines.
- Exhibit sound decision-making capabilities with a high level of ownership and accountability to align stakeholders and ensure flawless execution.

Required Qualifications

- Minimum of 7 to 10 years of experience in marketing, with a strong focus on digital marketing and performance-driven campaigns.
- Proven expertise in banking product marketing, particularly within Islamic banking.
- Deep understanding of business dynamics, profitability, and growth drivers in the financial sector.
- Bachelor’s degree required; a postgraduate degree is considered an advantage.
- Strong communication skills with the ability to engage senior stakeholders effectively.
- Demonstrated ability to manage external agencies and alliance partners to deliver successful campaigns.
- Experience conceptualizing, developing, and executing digital marketing campaigns with measurable ROI.

Preferred Qualifications and Additional Information

- Experience working in the UAE market or within a global financial or technology company is highly desirable.
- Proficiency in Arabic or the ability to communicate effectively in Arabic will be considered an added advantage.
- Entrepreneurial mindset with a strong drive to succeed, creativity, and attention to detail are essential.
- Commitment to upholding brand values and ensuring compliance with Shariah and regulatory standards throughout all marketing activities.

This role offers the opportunity to lead impactful marketing initiatives within a dynamic and culturally significant banking sector, contributing directly to business growth and customer engagement in the UAE.