Manager Digital Marketing- Performance

Careem is building the Everything App for the greater Middle East, aiming to simplify how people move, order food and groceries, manage payments, and more. Since its inception in 2012, Careem has empowered over 2.5 million Captains to earn income and served more than 70 million customers. Operating across 70 cities in 10 countries from Morocco to Pakistan, the company is committed to improving lives through innovation and supporting regional talent and entrepreneurs. We are currently looking for a Manager Digital Marketing - Performance to join our growth marketing team. This role will lead both organic and paid media strategies to strengthen Careem’s brand presence across multiple digital channels.

Key Responsibilities
- Develop and implement comprehensive digital marketing strategies that align with business goals and target audiences.
- Manage brand marketing initiatives across Search, Social, Display Programmatic, Video, SEO, and ASO, ensuring adherence to quality standards and best practices.
- Conduct keyword research and apply SEO and ASO techniques to enhance organic search rankings on websites and app stores.
- Plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads, Facebook, Instagram, and others.
- Monitor campaign performance using analytics tools, analyze key metrics, and refine strategies to maximize return on investment.
- Drive innovation in campaign execution and measurement methodologies to boost brand strategy and impact.
- Provide regular reports and actionable insights to stakeholders, highlighting successes and areas for improvement.
- Promote automation of repetitive tasks to increase efficiency and effectiveness.
- Develop and present strategic proposals to support business growth and marketing excellence.

Required Qualifications
- Extensive experience in organic and brand-driven digital marketing strategies.
- Strong background in performance marketing with a data-driven mindset.
- Proficiency with Google Marketing Platform tools including Search Ads 360, Display & Video 360, Google Analytics 360, and Campaign Manager.
- Experience with dashboarding and data visualization tools like Looker Studio or similar platforms.
- Proven ability to optimize paid digital campaigns across multiple channels.
- Innovative approach to applying data analytics in marketing strategies.
- Skilled in developing strategic proposals and presenting them effectively to business stakeholders.

Preferred Qualifications and Benefits
Careem offers a dynamic and supportive work environment where employees can make a meaningful impact while advancing their careers. The company provides a flexible work model, with four days per week in the office and one day remote for most roles, and the option to work remotely from any country for up to 30 days annually. Tech individual contributors enjoy two office days and three remote days weekly. Additional benefits include healthcare coverage and fitness reimbursements for gym memberships, health clubs, and training classes. Joining Careem means working alongside passionate colleagues in a purpose-driven organization dedicated to unlocking the region’s potential and fostering continuous learning and development.

Careem is an equal opportunity employer committed to diversity and inclusion. The company does not discriminate based on any protected status and collects demographic information solely for internal monitoring and diversity initiatives.