Manager Marketing & Activations

We are seeking a dynamic and detail-oriented professional to plan, coordinate, and oversee a variety of on-ground mall events, including pop-ups, seasonal festivals, and promotional displays. This role involves close collaboration with retail tenants, sponsors, and external creative agencies to ensure alignment of joint marketing efforts and co-branded promotions. The ideal candidate will have a strong ability to connect physical mall footfall with strategic campaigns, product launches, and experiential marketing initiatives. Managing activation budgets, negotiating vendor terms, and tracking campaign performance metrics are essential components of this position. Additionally, the role requires coordinating public relations activities, influencer collaborations, and digital announcements to maximize visibility for mall events.

Key Responsibilities

- Plan, coordinate, and supervise mall events, pop-ups, seasonal festivals, and promotional displays to enhance shopper engagement and brand visibility.
- Collaborate closely with retail tenants, sponsors, and external creative agencies to align marketing strategies and execute co-branded promotions effectively.
- Link physical foot traffic with strategic marketing campaigns, product launches, and experiential marketing efforts to drive sales and customer engagement.
- Manage activation budgets, negotiate commercial and vendor agreements, and monitor campaign performance through relevant metrics.
- Coordinate public relations initiatives, influencer partnerships, and digital communications to amplify the reach and impact of mall events.

Required Qualifications

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 3 to 5+ years of experience in brand activation, retail marketing, or event management, preferably within a shopping mall environment or marketing agency.
- Strong project management skills with the ability to lead cross-functional teams and manage multiple initiatives simultaneously.
- Proven commercial negotiation capabilities and experience managing budgets effectively.
- Excellent public speaking and communication skills to engage stakeholders and represent the mall professionally.
- Proficiency in Microsoft Office Suite and familiarity with digital marketing tools and social media performance reporting.

Preferred Qualifications and Benefits

While not explicitly stated, candidates with experience working in a retail or agency background will find this role aligns well with their skill set. The position offers an in-person work environment, providing opportunities for hands-on involvement in event execution and direct interaction with key partners and stakeholders.

Compensation for this role starts from Rs1.00 per month, with further details available during the recruitment process.

This position is ideal for a motivated marketing professional eager to drive impactful retail experiences and build strong partnerships within a vibrant mall setting.