Manager Media Buying & Planning

We are seeking a skilled Media Buyer and Planner to develop and implement strategic media buying and planning initiatives aligned with client goals and campaign requirements. The ideal candidate will manage media campaigns across various platforms including TV, digital, radio, print, and outdoor, ensuring seamless coordination with vendors, publishers, and internal teams. This role demands strong negotiation skills, budget management, and the ability to analyze campaign performance to optimize results. The candidate will also be responsible for maintaining industry relationships and supporting the team in crafting media strategies and proposals.

Key Responsibilities

- Develop and execute media buying and planning strategies tailored to client objectives and campaign needs.
- Plan and manage media campaigns across TV, digital, radio, print, outdoor, and other relevant channels.
- Coordinate with media vendors, publishers, channels, and internal teams to ensure smooth campaign execution.
- Negotiate media rates, placements, packages, and value-added opportunities with vendors to maximize campaign effectiveness.
- Prepare detailed media plans, cost estimates, booking schedules, and manage campaign budgets.
- Monitor campaign performance, delivery, and media spend to ensure alignment with approved plans and budgets.
- Conduct regular follow-ups with media vendors to guarantee timely bookings, placements, and execution.
- Analyze media performance data and prepare comprehensive reports, post-campaign analyses, and recommendations for clients and management.
- Maintain strong professional relationships with media houses, vendors, and industry stakeholders.
- Assist the team in developing media strategies, presentations, and proposals for both new and existing clients.
- Ensure accurate documentation, billing coordination, and reconciliation of media campaigns.
- Stay informed on media trends, audience behaviors, market rates, and emerging advertising platforms.
- Manage multiple campaigns simultaneously, ensuring deadlines, budgets, and quality standards are consistently met.

Required Qualifications

- Proven experience in media planning, buying, and campaign execution.
- Excellent negotiation, communication, and vendor management skills.
- Strong analytical and numerical abilities, with experience managing budgets and media spends.
- Proficiency in MS Excel, PowerPoint, and media planning/reporting tools.
- Ability to work effectively under pressure and handle multiple campaigns with tight deadlines.
- Bachelor’s degree in Marketing, Business Administration, Mass Communication, Advertising, or a related field.
- 2 to 4 years of relevant experience, preferably within media buying, media planning, or an advertising agency environment.

Preferred Qualifications

- In-depth knowledge of the Pakistani media landscape and major media channels is highly desirable.

Compensation

Salary details will be discussed during the interview process.

This role offers the opportunity to work in a dynamic environment where strategic thinking and strong execution skills are valued. If you have a passion for media and advertising and meet the above qualifications, we encourage you to apply.