Manager Performance Marketing-Google & Meta Ads

Hair Matters, a rapidly expanding haircare brand under the Weaverbird Group and certified by PCSIR, is seeking a skilled Performance Marketing Manager to lead and optimize our Google and Meta advertising efforts. Based in Lahore, Pakistan, this role focuses on driving profitable growth and scaling our e-commerce presence nationwide. The ideal candidate will have a strong background in managing paid campaigns, a deep understanding of digital marketing metrics, and experience working with e-commerce platforms.

Key Responsibilities

- Plan, manage, and scale advertising campaigns on Meta platforms (Facebook & Instagram) and Google Ads to maximize reach and effectiveness.
- Drive sales growth while optimizing key performance indicators such as Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), and overall marketing budgets.
- Collaborate with the content team to develop and execute creative testing strategies that enhance campaign performance.
- Oversee tracking implementation and management, including Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4), and other analytics tools.
- Analyze Shopify store performance data to identify opportunities for improving conversion rates and increasing Average Order Value (AOV).
- Coordinate marketing activities related to product launches, promotional campaigns, and influencer partnerships to ensure alignment and maximize impact.

Required Qualifications

- Minimum of 3 years of hands-on experience managing Meta and Google Ads campaigns with measurable success.
- Proven track record of scaling e-commerce brands through performance marketing initiatives.
- Strong understanding of key digital marketing metrics such as ROAS, CPA, and Cash on Delivery (COD) economics specific to the Pakistani market.
- Proficiency in using Shopify, GA4, and Meta Events Manager for campaign tracking and optimization.
- Analytical mindset with a proactive approach to problem-solving and a strong focus on delivering results.

Preferred Qualifications and Benefits

- Experience in the beauty, personal care, or Fast-Moving Consumer Goods (FMCG) sectors is highly desirable.
- Skills in Roman Urdu copywriting will be considered an advantage, enhancing campaign relevance and engagement.

This is an excellent opportunity for a performance marketing professional looking to make a significant impact within a dynamic and fast-growing brand. Candidates are encouraged to apply by submitting their CV along with a case study of one successful campaign, detailing ad spend, ROAS/CPA, and strategic approach.