Manager Performance Marketing

Phi Consulting is seeking a Performance Marketing Manager to lead paid acquisition efforts for its venture-backed B2B software clients in the US and Europe. This hybrid role, based in Islamabad with a mix of office and remote work, operates on US hours and requires ownership of end-to-end paid media campaigns targeting two distinct buyer personas. The ideal candidate will be accountable for driving measurable results across multiple platforms while collaborating closely with internal teams to optimize performance and growth.

Key Responsibilities

- Manage paid acquisition campaigns across Meta, TikTok, and Google Ads, including strategy development, account structuring, budget allocation, creative testing, and performance reporting.
- Drive user acquisition for Uptime at an efficient cost per qualified applicant, while also supporting fleet-side demand generation.
- Build and optimize the B2B pipeline for Phi Consulting through paid search, retargeting, and LinkedIn campaigns, focusing on booked meetings and pipeline growth rather than clicks.
- Oversee tracking and attribution setup using pixels, Conversions API, TikTok Events API, GA4, Google Tag Manager, UTMs, and offline conversion imports from HubSpot.
- Lead creative testing by writing briefs, sourcing user-generated content, running structured experiments on hooks, angles, and formats, and quickly discontinuing underperforming creatives.
- Collaborate with the web team to improve landing page conversion rates, reduce form friction, and conduct A/B testing.
- Coordinate with the SEO lead to align paid and organic keyword strategies, avoiding overlap and competition.
- Provide weekly reports to leadership covering spend, customer acquisition cost (CAC), cost per lead, lead quality, and ongoing optimizations.

Required Qualifications

- Minimum of 3 years hands-on experience managing paid media campaigns, not just overseeing agencies.
- Proven track record running campaigns targeting US audiences for product companies or fast-growing startups (seed to Series B).
- Experience managing monthly ad spends of $15,000 or more with full accountability for results.
- Demonstrated ability to navigate multiple campaign lifecycle phases, including launch, scaling, plateauing, cutting, and rebuilding, ideally with experience handling seasonal spikes or rapid growth following funding rounds.
- Success in scaling at least one channel beyond initial easy wins, with clear strategies for sustained growth.
- Familiarity with post-iOS 14 challenges such as server-side tracking, modeled conversions, and working with imperfect data sets.

Skills and Technical Expertise

- Deep knowledge of Meta Ads, including campaign structure, Advantage+ features, audience strategies, Conversions API setup, and diagnosing creative fatigue.
- Proficiency with TikTok Ads, including Spark Ads, native creative formats, and collaboration with creators.
- Strong Google Ads skills covering Search, Performance Max, YouTube, negative keyword management, and Quality Score optimization.
- Solid SEO fundamentals, including keyword research, understanding search intent, on-page SEO basics, and experience with tools like Search Console, Ahrefs, or Semrush.
- Competence in analytics platforms such as GA4 and Looker Studio, with the ability to work comfortably in spreadsheets and build cohort or funnel analyses.
- Experience integrating CRM data (HubSpot or GoHighLevel preferred) to feed lead quality insights back into ad platforms.
- Understanding of unit economics, including CAC, LTV, payback period, and contribution margin, to inform budget decisions.

Preferred Qualifications and Additional Experience

- Experience with LinkedIn Ads for B2B marketing.
- Background in recruiting, staffing, gig economy, or two-sided marketplace marketing.
- Familiarity with trucking, logistics, or blue-collar US audiences.
- Knowledge of incrementality testing or media mix modeling principles.
- Basic skills in landing page creation using tools like Webflow or Unbounce.

Performance Milestones

- Within 30 days: Complete audit and fixes of tracking systems, restructure accounts as needed, and launch initial creative tests.
- Within 60 days: Achieve a downward trend in cost per qualified lead for Uptime and establish paid pipeline reporting for Phi Consulting.
- Within 90 days: Develop a repeatable testing cadence and present a confident scaling plan for budget allocation.

This role offers the opportunity to lead critical growth initiatives for innovative B2B software companies while working in a dynamic, hybrid environment aligned with US business hours. Candidates with a strong analytical mindset, hands-on media buying experience, and a passion for data-driven marketing will thrive in this position.