This role focuses on maintaining and retaining existing customers while actively exploring new markets and potential buyers to support the company’s future growth. The candidate will be responsible for conducting thorough market analysis, visiting markets, and forecasting sales trends. Regular interaction with customers through visits and meetings is essential, with detailed communication and reporting to senior management. The position requires strategic input on marketing initiatives and the development of business and product portfolios to drive business development. Meeting sales targets and building a capable sales team are also key aspects of this role.
Key Responsibilities
- Maintain and retain all current customers by applying the Marketing Mix concept effectively.
- Identify and explore new markets and potential buyers to ensure future business expansion.
- Conduct comprehensive market analysis, including market visits, to forecast future growth opportunities.
- Perform regular customer visits and conduct meetings with both existing and new clients, sharing insights and data with the CEO.
- Prepare and share minutes of meetings with relevant stakeholders, including the Imports Manager and CEO, following every customer interaction.
- Conduct SWOT analysis of company sales and products on a semiannual basis to identify strengths, weaknesses, opportunities, and threats.
- Advise management on marketing strategies and assist in implementing effective plans to enhance market presence.
- Develop business and product portfolios and present them to the CEO to support business development initiatives.
- Achieve assigned sales targets on a monthly, semiannual, and annual basis.
- Build and nurture a strong sales team aligned with future business requirements.
- Manage day-to-day customer interactions related to sales and product parameters.
- Coordinate and manage relationships with the company’s approved distributors.
- Collect competitive intelligence and prepare detailed reports on competitors, presenting findings to the CEO.
Required Qualifications
- Proven experience in sales and marketing with a strong understanding of market analysis and customer relationship management.
- Ability to conduct detailed SWOT analyses and develop strategic marketing plans.
- Strong communication and interpersonal skills for effective customer engagement and internal reporting.
- Demonstrated capability to meet sales targets consistently.
- Experience in team building and leadership within a sales environment.
- Proficiency in preparing business and product portfolios for senior management review.
- Competence in managing distributor relationships and competitive market intelligence.
Preferred Qualifications and Benefits
- Experience in the relevant industry or market sector will be an advantage.
- Familiarity with the Marketing Mix concept and its practical application in sales strategies.
- Exposure to working closely with senior management and cross-functional teams.
- Opportunities for professional growth within a dynamic and expanding company environment.
This position offers a challenging yet rewarding opportunity to contribute directly to the company’s growth and market positioning through strategic sales and marketing efforts.