Manager Strategy & Performance

easypaisa Digital Bank, Pakistan’s first digital bank, is transforming the country’s financial services landscape by providing secure and convenient digital payment solutions. Supported by Telenor Group and Ant Group, easypaisa serves millions of users with innovative financial products. The role focuses on enhancing the consumer experience across the digital payments ecosystem while ensuring effective budget utilization to meet both financial and non-financial goals. This position balances short-term operational success with long-term strategic growth, emphasizing disciplined profit and loss management and sustainable business expansion.

Key Responsibilities

Consumer Journey Optimization: Lead efforts to refine the end-to-end consumer journey within the easypaisa ecosystem, ensuring a seamless and consistent experience across all digital and physical touchpoints.

Product Strategy & Enhancement: Collaborate with product, technology, and business teams to design, launch, and scale consumer-focused products. Analyze market trends and competitive landscapes to drive innovation and differentiation.

Business Forecasting & Planning: Develop forecasting models to predict market trends, consumer behavior, and demand. Work closely with data and finance teams to convert insights into actionable plans for resource allocation and ecosystem growth.

Market & Consumer Insights: Conduct comprehensive analysis of consumer behavior and market dynamics to identify preferences and pain points. Use these insights to shape go-to-market strategies and expand the consumer base.

Partnership Strategy & Management: Establish and manage strategic partnerships with vendors and ecosystem stakeholders. Evaluate and negotiate partnerships to enhance the platform’s value and commercial success.

Consumer Engagement & Base Growth: Design and implement targeted campaigns and lifecycle initiatives to drive consumer acquisition, activation, retention, and usage. Ensure consistent communication across relevant channels.

Data-Driven Performance Management: Promote a data-centric approach by monitoring KPIs, assessing the effectiveness of initiatives, and continuously optimizing programs to improve engagement and financial outcomes.

Cross-functional Collaboration: Work closely with teams across technology, marketing, customer support, and finance to align consumer ecosystem strategies with organizational goals, fostering innovation and teamwork.

User Education & Enablement: Lead initiatives to boost consumer awareness and adoption of easypaisa products through educational content, in-app guidance, and collaboration with marketing and communications.

Performance Monitoring & Executive Reporting: Define success metrics and reporting structures for consumer initiatives. Provide regular, insight-driven updates to senior leadership, highlighting progress, risks, and opportunities.

Emerging Trends & Technology Adoption: Stay informed on industry trends and new technologies to enhance consumer experience, improve efficiency, and maintain competitive advantage.

Budget & ROI Management: Partner with finance to plan and manage budgets for consumer initiatives, ensuring disciplined spending and measurable returns aligned with P&L and growth objectives.

Required Qualifications

- Bachelor’s degree minimum.
- 3 to 5 years of relevant experience.

Technical Skills

- Proficiency in MS Excel and PowerPoint.
- Working knowledge of MS SQL Server and SQL.
- Strong ability to analyze data, interpret performance metrics, and generate actionable insights.
- Excellent presentation and reporting skills.

Behavioral Competencies

- Solution-oriented mindset with strong collaboration skills.
- Excellent analytical and problem-solving abilities.
- Effective time management and prioritization skills.
- Ownership mentality with the ability to drive tasks from start to finish.
- Strong communication and stakeholder management capabilities.

This role offers the opportunity to contribute to a pioneering digital bank that is reshaping financial services in Pakistan, working alongside industry leaders and innovative teams to deliver impactful consumer experiences.