Manager Trade Marketing

Join PMI in driving a transformative journey toward a smoke-free future. As a Manager Trade Marketing - Communication & Visibility, you will play a pivotal role in shaping and executing channel communication, visibility, and merchandising strategies that enhance brand presence and shopper engagement at the point of sale. This position offers the opportunity to work across retail and trade channels, ensuring consistent brand deployment and supporting the company’s commercial goals while advancing your career in a dynamic environment.

Key Responsibilities
- Develop and implement comprehensive communication and visibility strategies across retail and trade channels.
- Lead the planning, production, deployment, and ongoing maintenance of point-of-sale materials (POSM), visibility assets, and branded merchandising solutions.
- Ensure execution excellence by maintaining compliance with brand, category, and regulatory guidelines.
- Create planograms, visibility standards, and merchandising frameworks to optimize product placement and enhance visibility.
- Drive channel engagement initiatives to build strong retailer partnerships and improve execution quality.
- Collaborate closely with Brand, Commercial, Procurement, and Field teams to deliver impactful visibility campaigns and retail activations.
- Manage relationships with suppliers and agencies, focusing on cost efficiency, quality, and timely delivery.
- Monitor market execution, analyze performance metrics, and identify opportunities for continuous improvement.

Required Qualifications
- Bachelor’s or Master’s degree in Business Administration, Marketing, or a related field.
- 3 to 5 years of experience in consumer engagement, brand activations, trade marketing, or marketing, preferably within the FMCG sector.
- Strong expertise in trade marketing, merchandising, promotions, and channel engagement.
- Excellent commercial acumen, analytical thinking, problem-solving abilities, and communication skills.
- Proven capability to translate data and business objectives into effective strategies and execution plans.
- Strong stakeholder management skills to collaborate effectively across multiple teams.

Preferred Qualifications and Benefits
- Experience in FMCG is highly advantageous.
- Opportunity to work in an inclusive and diverse culture that values every contribution and fosters collaboration with global talent.
- Empowerment to take risks, experiment, and explore innovative solutions in a supportive environment.
- Access to career development and skill-building opportunities within a global business committed to progress.
- Pride in contributing to PMI’s mission to deliver a smoke-free future, making a positive societal impact.

This role offers a unique chance to be part of a revolutionary change, where your efforts directly contribute to shaping a better future while advancing your professional journey. If you are passionate about trade marketing and eager to make a meaningful difference, PMI provides the platform and support to help you succeed.