Marketing Automation Specialist

We are seeking a skilled Marketing Automation Specialist to join a dynamic team remotely, working primarily during U.S. Eastern Standard Time business hours. This role focuses on building and managing lead-generation systems using GoHighLevel, ManyChat, funnels, CRM workflows, AI content tools, and marketing automation platforms. The ideal candidate will be hands-on, capable of transforming traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems. You will own the entire lead generation infrastructure, including landing pages, Instagram DM automations, CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.

Key Responsibilities

- Build and manage workflows within GoHighLevel, including automated email, SMS, follow-up, and nurture sequences.
- Maintain CRM pipelines and lead stages, ensuring seamless connection between forms, landing pages, calendars, funnels, and CRM workflows.
- Automate repetitive marketing and operational processes while monitoring automation performance and troubleshooting issues.
- Develop and optimize landing pages, lead-generation funnels, and booking flows to create clear conversion paths and improve user experience.
- Build and manage ManyChat automation workflows, including Instagram DM funnels triggered by keywords and engagement, integrating these leads with GoHighLevel and other marketing systems.
- Use AI tools such as ChatGPT and HeyGen to accelerate marketing execution, repurpose long-form content into multiple marketing assets, and develop repeatable AI-assisted content workflows.
- Repurpose long-form content into short-form videos like Reels and Shorts, perform basic video editing, and optimize content for various social platforms.
- Connect marketing systems using automation tools like Zapier, Make, or n8n, troubleshooting broken integrations and documenting workflows.
- Support paid lead-generation campaigns on Facebook and Instagram by assisting with campaign setup, monitoring lead quality, and ensuring proper lead flow into CRM and nurture sequences.
- Continuously improve lead-to-booking conversion rates and reduce manual work through scalable automation systems.

Required Qualifications

- Strong hands-on experience with GoHighLevel, including building lead-generation funnels, CRM workflows, email and SMS automations, booking systems, and nurture sequences.
- Proven expertise with ManyChat, particularly Instagram DM automation.
- Deep understanding of lead generation and conversion funnels.
- Experience using AI tools such as ChatGPT within marketing workflows.
- Skills in content repurposing and short-form content creation.
- Familiarity with automation platforms like Zapier, Make, or n8n.
- Ability to independently troubleshoot automation and lead-flow issues.
- Excellent organizational skills and strong written English communication.
- Availability to work during U.S. EST business hours.

Preferred Qualifications and Benefits

- Experience supporting founders, coaches, agencies, or online businesses.
- Knowledge of Facebook and Instagram Ads.
- Background in Conversion Rate Optimization (CRO).
- Advanced skills in prompt engineering or AI workflow design.
- Experience with HeyGen or AI-generated video content.
- Proven ability to scale inbound lead-generation systems.
- Expertise in connecting multiple marketing platforms via APIs or automation tools.

This role requires someone who thinks systematically about funnels, automation, and conversion, enjoys hands-on workflow building, and values measurable business outcomes over vanity metrics. You should be proactive, able to troubleshoot independently, and continuously seek ways to eliminate repetitive manual tasks.

A typical day may involve reviewing lead flows, troubleshooting GoHighLevel workflows, building ManyChat Instagram DM sequences, optimizing booking funnels, repurposing content with AI, and analyzing Meta lead-generation campaign performance. Success will be measured by qualified leads generated, funnel and lead-to-booking conversion rates, automation reliability, CRM accuracy, reduction in manual workflows, consistent content output, and campaign execution quality.

Strong performers can advance into roles such as Marketing Operations Lead, Growth Marketing Manager, Automation Strategist, or Funnel & CRM Manager.

If you have a strong background in GoHighLevel and ManyChat, can build lead-generation funnels and automations from scratch, and leverage AI to enhance marketing efficiency, we encourage you to apply and contribute to building scalable marketing systems that drive measurable business growth.