Marketing Automation Specialist

We are seeking a skilled Marketing Automation Specialist to join a dynamic team remotely, working primarily during U.S. Eastern Standard Time business hours. This role focuses on designing, building, and managing lead-generation systems using GoHighLevel, ManyChat, funnels, CRM workflows, AI content tools, and marketing automation platforms. The ideal candidate will be hands-on, capable of transforming traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems. You will oversee the entire lead generation infrastructure, including landing pages, Instagram DM automations, CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.

Key Responsibilities

- Build and manage workflows within GoHighLevel, including automated email, SMS, follow-up, and nurture sequences.
- Develop and maintain CRM pipelines and lead stages, ensuring seamless connection between forms, landing pages, calendars, funnels, and CRM workflows.
- Automate repetitive marketing and operational tasks while monitoring performance and troubleshooting any workflow issues.
- Create and optimize landing pages, lead-generation funnels, and booking flows to improve conversion rates and user experience.
- Build and manage ManyChat automation workflows, including Instagram DM funnels triggered by keywords and engagement.
- Integrate ManyChat leads with GoHighLevel and other marketing systems to convert social engagement into qualified leads.
- Utilize AI tools such as ChatGPT and HeyGen to accelerate content creation, repurpose long-form content into multiple marketing assets, and develop repeatable AI-assisted workflows.
- Repurpose content into short-form videos like Reels and Shorts, performing basic video editing with tools such as CapCut or Descript.
- Connect marketing systems using Zapier, Make, n8n, or similar platforms to build reliable workflows and reduce manual work.
- Support Facebook and Instagram paid lead-generation campaigns by assisting with setup, lead-flow management, and monitoring lead quality.
- Document workflows and automation processes to ensure consistency and scalability.

Required Qualifications

- Proven hands-on experience with GoHighLevel, including building lead-generation funnels, CRM workflows, booking systems, and nurture sequences.
- Strong expertise in ManyChat, especially Instagram DM automation.
- Solid understanding of lead generation and conversion funnels.
- Experience using AI tools like ChatGPT within marketing workflows.
- Proficiency in content repurposing and short-form content creation.
- Familiarity with automation platforms such as Zapier, Make, or n8n.
- Ability to independently troubleshoot automation and lead-flow issues.
- Excellent organizational skills and strong written English communication.
- Availability to work during U.S. EST business hours.

Preferred Qualifications and Benefits

- Experience supporting founders, coaches, agencies, or online businesses.
- Background in Facebook and Instagram Ads management.
- Knowledge of Conversion Rate Optimization (CRO).
- Advanced skills in prompt engineering or AI workflow development.
- Experience with AI-generated video tools like HeyGen.
- Proven track record of scaling inbound lead-generation systems.
- Ability to connect multiple marketing platforms via APIs or automation tools.

This role is ideal for someone who thinks systematically about funnels, automation, and conversion, enjoys hands-on work, and values measurable business outcomes over vanity metrics. You will thrive by moving quickly, troubleshooting independently, and continuously seeking ways to eliminate repetitive manual tasks.

A typical day might include reviewing lead flows, troubleshooting GoHighLevel workflows, building ManyChat Instagram DM sequences, optimizing booking funnels, repurposing content using AI, and analyzing Meta lead-generation campaign performance. Success will be measured by qualified leads generated, funnel conversion rates, automation reliability, CRM accuracy, and the efficiency of lead-generation systems.

Strong performers have opportunities for growth into roles such as Marketing Operations Lead, Growth Marketing Manager, Automation Strategist, or Funnel & CRM Manager.

If you have deep expertise in GoHighLevel and ManyChat, can build lead-generation funnels and automations from scratch, and leverage AI to enhance marketing systems, we encourage you to apply and contribute to scalable marketing solutions that drive measurable business growth.