Marketing Communications Specialist

Zeuz Advertising (Zeuz Media) is a dynamic and rapidly expanding media agency that provides comprehensive 360-degree marketing and advertising solutions to well-established brands. The agency offers a diverse portfolio of services, including out-of-home (OOH) advertising, brand activations, digital advertising, creative media production, travel and tourism marketing, as well as events and expos. With a strong emphasis on innovation and disrupting market trends, Zeuz Advertising positions itself as a strategic partner for brands seeking integrated and impactful campaigns. The company has developed a cohesive advertising communications framework designed to fill gaps in the sector and deliver measurable results for its clients.

The Marketing Communications Specialist role is a full-time, on-site position located in Islāmābād, Pakistan. This role involves planning and executing marketing communication campaigns across various channels while ensuring brand consistency and alignment with client goals. The specialist will be responsible for drafting and editing press releases, marketing copy, and other external communications. Collaboration with internal teams to support public relations and promotional activities is a key aspect of this position. Daily responsibilities include managing content calendars, monitoring campaign performance, preparing detailed reports, and maintaining strong relationships with media outlets and other stakeholders. Additionally, the role supports event promotions and brand activations, contributes creative ideas for campaigns, and ensures timely delivery of all communication materials.

Key Responsibilities
- Plan, coordinate, and execute multi-channel marketing communication campaigns that align with client objectives.
- Draft, edit, and proofread press releases, marketing content, and external communications to maintain brand voice and clarity.
- Manage content calendars and ensure timely publication of marketing materials.
- Monitor and analyze campaign performance, preparing reports to inform strategy adjustments.
- Build and maintain relationships with media outlets, journalists, and other stakeholders to enhance brand visibility.
- Support public relations efforts and promotional activities, including event marketing and brand activations.
- Collaborate closely with internal teams such as creative, digital, and account management to ensure cohesive campaign delivery.
- Contribute innovative ideas and strategies to enhance campaign effectiveness and client satisfaction.

Required Qualifications
- Proven skills in Marketing Communications and Strategic Communications to effectively plan and optimize campaigns across multiple channels.
- Strong written and verbal communication skills, with the ability to craft clear, audience-focused messages and collaborate effectively with diverse teams.
- Expertise in preparing press releases and managing public relations activities to support media outreach and brand reputation management.
- Relevant experience working in advertising, media, or marketing agencies, preferably with integrated campaigns and brand activations.
- Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related discipline.
- Excellent writing and editing abilities, with keen attention to detail and adaptability in tone and style for different brands.
- Proficiency with digital marketing tools and social media platforms; familiarity with analytics and reporting is advantageous.
- Ability to work on-site in Islāmābād, Pakistan, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.

While no specific preferred qualifications or benefits were outlined, candidates with a proactive approach, creativity, and a passion for integrated marketing communications will thrive in this role. Zeuz Advertising offers an innovative work environment where strategic thinking and collaboration are highly valued.