Marketing Content Specialist

Pro Pixel 360 is a forward-thinking company that combines artificial intelligence with human creativity to help brands thrive in the dynamic digital environment. Specializing in AI-driven content creation and management, the company offers services including image and video production, content writing, landing page design, and email marketing. Rooted in values such as agility, integrity, customer success, and lean thinking, Pro Pixel 360 is dedicated to crafting digital experiences that inspire engagement and foster sustainable business growth.

We are seeking a detail-oriented Marketing Content Specialist with strong HTML and CSS skills, along with a solid understanding of digital design principles. This role involves developing, customizing, and maintaining marketing templates and assets such as email templates and landing pages. The successful candidate will blend technical development expertise with visual design to produce responsive, user-friendly, and brand-consistent content. Collaboration with marketing and design teams is essential to translate campaign requirements into high-quality deliverables across various digital channels. Experience with email marketing platforms and an interest in leveraging AI-assisted creative tools are important for this position.

Key Responsibilities
- Design, develop, and maintain modular, responsive, and reusable templates for email campaigns and landing pages.
- Build and customize email templates using HTML and CSS, ensuring compatibility across major email clients, browsers, and devices.
- Troubleshoot rendering issues and optimize layouts for readability, responsiveness, accessibility, and consistent display.
- Develop and adapt landing page layouts and other marketing templates based on campaign requirements and approved designs.
- Collaborate with marketing, content, and design teams to translate campaign briefs into functional, implementation-ready marketing assets.
- Utilize email marketing platforms such as Salesforce Marketing Cloud (SFMC) or Mailchimp to support template creation and campaign deployment.
- Create and optimize visual assets using Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.
- Employ AI-assisted creative tools like Midjourney, Leonardo AI, and Gemini to generate and refine visuals aligned with brand guidelines and campaign goals.
- Write and refine AI prompts to produce relevant, high-quality visual assets that complement marketing content.
- Apply email development best practices to enhance deliverability, accessibility, performance, and maintainability.
- Maintain organized libraries of reusable code, templates, design assets, and documentation.
- Review rendered emails and landing pages to ensure accuracy, consistency, and alignment with approved designs.
- Incorporate feedback, troubleshoot issues, and manage revisions while meeting deadlines.

Required Qualifications
- Bachelor’s degree in Computer Science, Digital Marketing, Design, or a related field, or equivalent practical experience.
- 2 to 4 years of experience in marketing content production, HTML/CSS development, email marketing, or a related digital role.
- Strong proficiency in HTML and CSS, especially for responsive email template development.
- Practical knowledge of email client compatibility, responsive layouts, and common email rendering challenges.
- Experience with Salesforce Marketing Cloud (SFMC), Mailchimp, or similar email marketing platforms.
- Familiarity with email marketing workflows, including template setup, testing, rendering checks, and campaign deployment.
- Working understanding of design principles such as typography, layout, color theory, visual hierarchy, and brand consistency.
- Experience using Adobe Creative Suite and Canva to create and optimize marketing visuals.
- Familiarity with AI image generation and prompt writing using tools like Midjourney, Leonardo AI, or Gemini.
- Strong troubleshooting skills for both technical and visual issues, maintaining quality and design standards.
- Excellent attention to detail, organizational skills, and ability to manage multiple projects efficiently.
- Knowledge of the pharmaceutical or healthcare industry is a plus.

Preferred Qualifications and Attributes
- Analytical and creative problem solver with a keen eye for detail.
- Comfortable working in a fast-paced environment while managing multiple deadlines.
- Ability to balance technical requirements with visual quality and user experience.
- Collaborative communicator who responds constructively to feedback.
- Enthusiastic about exploring AI-assisted workflows and enhancing marketing content production processes.

Candidates interested in this opportunity are encouraged to submit their CV along with relevant work samples, such as HTML email templates, responsive email designs, or marketing templates they have developed.