Marketing Data Analyst

Global Rescue, a renowned provider of integrated medical, security, intelligence, and crisis response services, is seeking a Marketing Data Analyst to join its diverse marketing team. Established in 2004 in partnership with Johns Hopkins Medicine, the company supports corporations, governments, and consumers worldwide by identifying, monitoring, and responding to threats and emergencies. With a proven track record in major global crises such as the Arab Spring, the Japanese tsunami, the Haitian earthquake, the invasion of Georgia by Russia, and the Mumbai terrorist attacks, Global Rescue operates from multiple locations including Boston, Lebanon, Islamabad, and Bangkok. The Marketing Data Analyst will play a key role in consolidating and analyzing marketing data from various sources to recommend data-driven strategies that enhance marketing effectiveness across the organization.

Key Responsibilities

- Analyze diverse marketing data sets to provide actionable, evidence-based recommendations for marketing optimization.
- Present analytical findings clearly and effectively to employees across different departments and organizational levels.
- Conduct thorough research across multiple online data repositories to gather relevant and meaningful data.
- Utilize artificial intelligence tools to develop and refine data models that support marketing initiatives.
- Maintain data integrity by identifying and addressing incomplete or outdated information.
- Collaborate closely with Campaign Managers to uphold the highest standards of data quality.
- Develop and execute regular reports to monitor data health and support ongoing data management efforts.
- Assist with additional tasks and projects as needed to contribute to the overall success of the marketing team.

Required Qualifications

- Bachelor’s degree in marketing, with a strong background in mathematics and statistics preferred.
- Demonstrated analytical and research skills, with the ability to interpret complex data sets effectively.
- Solid understanding of geographical and geopolitical contexts relevant to marketing data.
- Experience working with artificial intelligence tools and advanced proficiency in Microsoft Excel.
- Excellent verbal and written communication skills in international English.
- Proactive mindset with strong attention to detail and a commitment to follow-through.

Preferred Qualifications and Benefits

- Experience with Marketing Mix Modeling (MMM) is highly desirable.
- The position is based in Islamabad, Pakistan.
- Competitive compensation package commensurate with experience.

This role offers the opportunity to contribute to a globally recognized organization that values data-driven decision-making and cross-functional collaboration. The Marketing Data Analyst will be instrumental in shaping marketing strategies through insightful analysis and innovative technology use, supporting Global Rescue’s mission to respond effectively to global threats and emergencies.