Marketing Executive — Automotive

Digital Phantom is seeking a Marketing Executive on behalf of a leading client in the automotive industry. The ideal candidate will possess practical experience within the automobile sector and a deep understanding of automotive customers, market trends, dealership marketing, and digital marketing strategies. This role involves planning and executing targeted marketing campaigns that drive brand awareness, enhance customer engagement, and generate qualified leads. The position requires a proactive individual capable of managing multiple initiatives while collaborating effectively with creative and digital teams to deliver impactful results.

Key Responsibilities
- Plan and implement marketing campaigns for automotive products and services.
- Develop strategic marketing plans focused on increasing brand visibility and customer acquisition.
- Manage social media channels and oversee digital marketing efforts to strengthen the online presence.
- Coordinate promotional activities, including events and dealership activations, to boost customer interaction.
- Monitor market trends, competitor strategies, and customer behavior to guide marketing decisions.
- Work closely with creative and digital teams to produce marketing content and campaigns.
- Analyze campaign performance metrics and prepare comprehensive marketing reports.
- Support initiatives aimed at lead generation and customer retention to enhance sales and loyalty.

Required Qualifications
- Proven experience in the automobile or automotive sector is essential.
- Demonstrated marketing expertise, preferably within an automotive or dealership context.
- Strong knowledge of digital marketing and social media strategies.
- Excellent communication and organizational abilities.
- Creative, proactive, and results-driven approach.
- Ability to manage multiple campaigns simultaneously and meet deadlines efficiently.

Preferred Qualifications and Benefits
- At least 2 years of experience in the automobile sector.
- The role requires in-person attendance at the workplace.
- Competitive salary starting from Rs 40,000 per month.

This position is well-suited for candidates passionate about automotive marketing who thrive in fast-paced environments and are motivated to contribute to the growth of a prominent brand through innovative marketing efforts.