Marketing Executive

MyVQ | New Dawn Innovations, a multi-award-winning British brand known for its innovative Audio and Small Domestic Appliances, is seeking a Marketing Executive to join their team on-site in Gulberg Greens, Islamabad. The company prides itself on blending cutting-edge technology with elegant design to create products that enhance customers’ lives. As the brand continues to grow, this role offers an exciting opportunity to contribute to its expanding marketing efforts.

Key Responsibilities

Influencer Marketing: Develop and implement strategies to establish partnerships with influencers who align with the brand’s values and target audience. Identify and reach out to potential influencers, coordinate content creation to ensure it meets campaign objectives, and organize all influencer materials systematically using platforms like Dropbox. Maintain strong relationships with influencers to facilitate smooth communication, manage expectations, and ensure timely delivery of content.

Social Media Marketing: Manage and oversee the brand’s social media presence on platforms popular in Australia, such as Instagram. Ensure consistent posting and active engagement with followers. Optimize the YouTube channel by improving video titles, descriptions, thumbnails, and SEO to boost visibility and increase views. Create visually appealing and grammatically accurate social media stories and posts using design tools like Canva.

Email Marketing: Plan, design, and execute targeted email marketing campaigns to engage the audience and drive conversions. Segment email lists to tailor content for specific customer groups. Monitor campaign performance through analytics and apply data-driven insights to enhance future email marketing efforts.

Required Qualifications

A bachelor’s degree in Marketing, Communications, or a related field is essential. Candidates should have proven experience in email marketing, content creation, influencer marketing, and managing communication strategies effectively. A strong understanding of the USA, Australian, and UK markets, along with current marketing trends, is required. Proficiency in social media platforms, analytics tools, and content management systems is necessary. Excellent communication and copywriting skills are also critical to succeed in this role.

This position offers the chance to work with a dynamic and innovative brand, contributing to its marketing growth across multiple international markets. If you are passionate about marketing and eager to make an impact within a creative and fast-paced environment, this opportunity is ideal.

Interested candidates are encouraged to apply by submitting their resume along with a cover letter detailing relevant experience.