We are looking for a motivated Marketing Executive to join our team in Karachi on a full-time basis. The ideal candidate will have 1 to 2 years of experience in marketing or digital marketing, with a strong passion for creating engaging content and impactful campaigns. This role requires close collaboration with the design team to develop compelling marketing materials. We seek a creative and organized individual who thrives in a fast-paced environment and is eager to contribute to the growth of our brand.
Key Responsibilities
- Develop and manage engaging content across social media platforms such as Facebook, Instagram, and LinkedIn.
- Plan and execute digital marketing campaigns aimed at increasing brand awareness and audience engagement.
- Collaborate with graphic designers to create brochures, social media posts, banners, flyers, presentations, and other promotional materials.
- Prepare clear and concise creative briefs to ensure marketing assets align with brand guidelines.
- Manage advertising campaigns on Meta platforms (Facebook and Instagram); experience with Google Ads is a plus.
- Monitor campaign performance through analytics tools and suggest improvements to optimize results.
- Support branding initiatives, promotional events, and other marketing activities.
- Stay updated on the latest digital marketing trends and competitor activities to maintain a competitive advantage.
- Work effectively with cross-functional teams to meet marketing objectives.
- Perform additional marketing-related tasks as assigned.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 1 to 2 years of professional experience in marketing or digital marketing roles.
- Excellent written and verbal communication skills.
- Strong understanding of social media platforms and content strategy development.
- Experience collaborating with designers and managing creative projects.
- Proficiency in Meta Ads Manager; knowledge of Google Ads is advantageous.
- Basic understanding of marketing analytics and campaign performance evaluation.
- Strong organizational skills with the ability to multitask and manage projects efficiently.
- Creative thinker with excellent problem-solving abilities.
- Self-motivated and capable of working independently.
Preferred Qualifications and Benefits
- Familiarity with Canva and Microsoft Office applications.
- Skills in content creation, copywriting, marketing strategy, campaign management, and brand management.
- Ability to coordinate graphic design efforts and manage time effectively.
- Analytical thinking and teamwork skills are highly valued.
- Opportunity to work on diverse and exciting marketing projects.
- Collaborative and creative work environment that encourages innovation.
- Professional growth and continuous learning opportunities.
- Chance to make a significant impact on the growth and visibility of the brand.
Compensation and Location
- Monthly salary range: Rs50,000 to Rs60,000.
- Work location: On-site in Karachi.
If you are passionate about digital marketing and ready to bring your skills to a growing team, we encourage you to apply and become an essential part of our marketing efforts.