Marketing Executive

Minhas PPRC Pipes & Fittings is seeking a dedicated Marketing Executive to enhance the company’s market presence and sales within the PPRC pipes, fittings, and plumbing solutions industry. The role involves promoting products, developing and maintaining dealer and distributor networks, and building strong relationships with plumbers, contractors, builders, consultants, and other key stakeholders. The Marketing Executive will conduct regular market visits, perform competitor analysis, manage customer relationships, and implement marketing and promotional activities within the assigned territory. This position reports directly to the Marketing Manager and requires close collaboration with the Sales Department to achieve business objectives.

Key Responsibilities

Market Development & Sales Promotion:
Visit assigned markets to promote Minhas PPRC pipes and fittings. Identify and develop new dealers, distributors, retailers, and wholesalers while strengthening relationships with existing partners through regular follow-ups. Explore new business opportunities in residential, commercial, and industrial construction projects and support the sales team in meeting monthly and annual sales targets.

Plumber & Contractor Engagement:
Build and maintain relationships with plumbers, plumbing contractors, builders, and construction companies. Organize plumber meetings, product demonstrations, and technical awareness sessions to highlight the quality and benefits of Minhas products. Encourage recommendations of Minhas products for plumbing installations and maintain a comprehensive database of active plumbers, contractors, and potential customers.

Dealer & Distributor Management:
Conduct regular visits to existing and prospective dealers to communicate product updates, pricing, promotional schemes, and company policies. Monitor stock levels and market demand, collect dealer feedback on product quality and customer preferences, and coordinate with the sales team to resolve dealer-related issues.

Project & Institutional Marketing:
Identify upcoming construction projects, housing schemes, commercial buildings, and infrastructure developments. Develop relationships with architects, consultants, engineers, builders, and developers. Arrange product presentations and technical meetings with decision-makers and follow up on project leads to secure business opportunities.

Competitor Analysis & Market Intelligence:
Monitor competitor brands, product ranges, pricing, discounts, and promotional activities. Track changes in market demand and customer buying behavior. Report competitor activities and market opportunities to the Marketing Manager and recommend promotional strategies to enhance Minhas’s market share.

Marketing Activities & Brand Promotion:
Assist in organizing dealer meetings, plumber gatherings, exhibitions, product launches, and promotional events. Ensure proper display of products, catalogs, banners, and promotional materials at dealer outlets. Support digital marketing efforts and help maintain consistent branding across all marketing activities.

Reporting & Coordination:
Submit daily market visit reports and weekly marketing activity summaries. Maintain records of dealer visits, plumber meetings, project leads, and customer follow-ups. Prepare monthly reports covering market coverage, new dealer development, competitor activities, and business opportunities. Coordinate with the Marketing Manager and Sales Department to implement marketing plans effectively.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 1 to 3 years of experience in marketing or sales, preferably within building materials, pipes and fittings, or construction-related industries.
- Strong communication, negotiation, and relationship-building skills.
- Proficiency in Microsoft Excel, Word, and reporting tools.
- Willingness to travel regularly for market visits.

Preferred Qualifications and Benefits
- Knowledge of dealer and distributor networks is advantageous.
- A valid driving license and personal transport are preferred, subject to company policy.
- Competitive monthly salary ranging from Rs30,000 to Rs50,000.
- Work location requires in-person presence.

Performance will be measured by the number of dealer and distributor visits, new dealer development, engagement with plumbers and contractors, successful product demonstrations, identification of construction projects, achievement of sales targets, market coverage, timely reporting, competitor intelligence, and effectiveness of promotional activities.

The Marketing Executive is accountable for executing assigned marketing activities, maintaining accurate market records, and achieving agreed KPIs within the designated territory to contribute to sustainable market growth for Minhas PPRC Pipes & Fittings.