Marketing Executive

Milele Car Rental is seeking a motivated Marketing Executive to support and enhance our marketing efforts, digital presence, customer engagement, and promotional campaigns. This role plays a vital part in driving the company’s growth by managing social media platforms, executing paid advertising campaigns, coordinating content, conducting market research, and maintaining competitive pricing strategies.

Key Responsibilities
- Plan and implement marketing activities and campaigns tailored to Milele Car Rental’s objectives.
- Manage and coordinate social media content across all relevant platforms to ensure consistent brand messaging.
- Develop, launch, and optimize Meta Ads campaigns to maximize reach and engagement.
- Monitor and update vehicle pricing on listing aggregators such as Dubizzle and Dubicars to maintain competitiveness.
- Generate creative marketing ideas aimed at increasing brand awareness and customer interaction.
- Collaborate closely with design and content teams to produce effective marketing materials and campaign assets.
- Conduct thorough market and competitor research within the car rental and mobility sectors to identify opportunities.
- Oversee lead management and maintain data hygiene within the CRM system, supporting lead generation and customer acquisition efforts.
- Track campaign and social media performance metrics and prepare basic reports to inform strategy adjustments.
- Maintain a marketing content calendar to ensure timely execution of all campaigns and initiatives.
- Build and sustain relationships with external vendors and platform partners to support marketing activities.
- Assist with promotional events, partnerships, and other marketing initiatives as needed.
- Stay informed about the latest digital marketing trends, social media developments, and evolving customer preferences.

Required Qualifications
- 1 to 2 years of experience in marketing, digital marketing, social media management, or a related field.
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Solid understanding of social media platforms and digital marketing strategies.
- Strong communication skills, including content writing and messaging.
- Creative mindset with a good grasp of marketing concepts and their practical application.
- Basic knowledge of marketing analytics and the ability to assess campaign performance.
- Excellent organizational and coordination skills to handle multiple tasks efficiently.
- Ability to meet deadlines and manage priorities in a fast-paced environment.

This role offers the opportunity to contribute to a growing company within the dynamic car rental industry, working alongside a collaborative team focused on innovation and customer satisfaction. Candidates who are proactive, creative, and eager to develop their marketing expertise will find this position rewarding.