Marketing Executive

Marketing Executive – Digital Marketing & Creative Strategy
Location: Liberty Market, Lahore
Job Type: Full-Time (On-Site)
Salary: PKR 100,000–120,000 per month (depending on experience and qualifications)
Experience Required: Minimum 2–3 years in marketing or digital marketing

Nafees Jewellers is seeking a creative and results-oriented Marketing Executive to lead digital marketing efforts and develop innovative marketing strategies. The role involves planning and executing advertising campaigns, managing social media presence, and coordinating creative content production. The ideal candidate will be strategic yet hands-on, capable of independently generating ideas, managing campaigns, and driving brand growth. A strong grasp of digital advertising, social media marketing, creative content, and customer engagement is essential.

Key Responsibilities
Marketing Strategy & Campaign Management
- Develop and implement monthly marketing plans and promotional campaigns.
- Conceptualize creative initiatives for product launches, seasonal collections, and special events.
- Conduct market research to analyze trends, competitor strategies, and consumer behavior.
- Create and maintain content calendars to ensure consistent brand messaging.
- Identify opportunities to enhance brand awareness, customer engagement, and sales growth.

Digital Marketing & Paid Advertising
- Independently create, manage, and optimize paid advertising campaigns using Meta Ads Manager.
- Oversee advertising budgets, audience targeting, and campaign performance metrics.
- Monitor campaign results and prepare regular performance reports.
- Develop strategies to generate qualified leads and maximize advertising ROI.
- Manage and expand the company’s social media platforms.

Creative Direction & Content Production
- Plan and coordinate jewellery photography and video shoots.
- Prepare mood boards, creative briefs, and visual references for campaigns.
- Supervise photographers, videographers, models, and external creative teams as needed.
- Develop engaging content tailored for Instagram, Facebook, and other digital channels.
- Ensure all content aligns with the brand’s identity and quality standards.

Graphic Design & Content Creation
- Design social media posts, advertisements, stories, and promotional materials using Canva.
- Apply basic graphic design principles including layouts, typography, and branding.
- Assist with editing and preparing visual content for digital campaigns.
- Maintain a consistent and professional visual identity across marketing platforms.

Customer Communication & Engagement
- Respond professionally to customer inquiries via Instagram, Facebook, and WhatsApp.
- Coordinate with the sales team to address customer questions and product details.
- Foster positive customer engagement and ensure timely follow-ups.

Required Qualifications
- Minimum 2–3 years of professional experience in marketing or digital marketing.
- Proven experience managing and optimizing paid Meta advertising campaigns.
- Ability to independently plan and execute comprehensive marketing strategies.
- Proficiency in Canva and foundational graphic design skills.
- Strong creative thinking and campaign conceptualization abilities.
- Experience in social media management and content planning.
- Understanding of photography, video production, and creative direction.
- Excellent written and verbal communication skills.
- Ability to multitask, work independently, and maintain organization.
- Proactive, results-driven, and detail-oriented mindset.

Preferred Qualifications
- Previous experience in jewellery, fashion, luxury retail, or lifestyle brands.
- Familiarity with Adobe Photoshop, Illustrator, or video editing software.
- Experience collaborating with photographers, influencers, and content creators.
- Portfolio showcasing past campaigns, creative projects, or advertising outcomes.

Prior experience in the jewellery industry is not mandatory, as relevant product and industry training will be provided.

What We Offer
- Competitive monthly salary ranging from PKR 100,000 to 120,000.
- Opportunity to take ownership of marketing initiatives and drive brand success.
- Creative freedom to develop and implement innovative ideas.
- Professional growth within a well-established jewellery business.
- Collaborative work environment with direct involvement in brand development.

Work Location: On-site at Liberty Market, Lahore.