Marketing Executive / Marketing Specialist

Zahdan Technologies (Pvt.) Limited

Karachi , Pakistan

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We are seeking a creative and results-driven Marketing Executive / Marketing Specialist to enhance Tejari Pakistan’s brand presence and support the company’s B2B sales growth. The successful candidate will be responsible for developing and executing marketing campaigns, creating targeted B2B content, managing digital channels, and generating marketing-qualified leads. This role plays a key part in positioning Tejari as a leading digital procurement and e-Sourcing solution provider, while closely collaborating with the sales team to drive business opportunities.

Key Responsibilities

- Develop and implement B2B marketing strategies aligned with Tejari’s sales goals.
- Increase awareness of Tejari’s e-Procurement, e-Sourcing, e-Tendering, Supplier Management, and Procure-to-Pay (P2P) solutions.
- Create engaging content for LinkedIn, the company website, email campaigns, presentations, brochures, case studies, and other marketing channels.
- Manage and expand Tejari Pakistan’s LinkedIn and other relevant social media platforms.
- Plan and execute targeted lead-generation campaigns focused on B2B audiences.
- Conduct research on target industries, companies, market segments, and procurement technology trends.
- Build and maintain target-account lists to support sales initiatives.
- Collaborate with the Sales team by providing prospect research, marketing materials, campaign content, and lead-generation support.
- Develop and manage email marketing and account-based marketing campaigns.
- Coordinate webinars, seminars, industry events, conferences, and client engagement activities.
- Prepare marketing presentations, company profiles, product brochures, case studies, and promotional materials.
- Monitor competitor activities and market trends related to procurement technology, e-Sourcing, ERP, and SaaS.
- Liaise with external agencies, designers, content creators, and vendors as needed.
- Track and analyze marketing campaign performance, preparing regular reports.
- Measure key metrics such as leads generated, engagement, conversion rates, website traffic, and campaign ROI.
- Ensure consistent Tejari brand messaging across all communication channels.

Required Qualifications

- Strong written and verbal communication skills.
- Excellent content writing and copywriting abilities.
- Solid understanding of B2B marketing principles.
- Experience with LinkedIn marketing and digital lead generation.
- Strong research and analytical skills.
- Ability to create professional presentations and marketing collateral.
- Basic knowledge of SEO, email marketing, social media marketing, and paid advertising.
- Creative mindset combined with strong business acumen.
- Proficiency in MS Office or Google Workspace.
- Familiarity with Canva, Adobe Creative Suite, HubSpot, or other marketing/CRM platforms is advantageous.

Preferred Qualifications and Benefits

- 1 to 4 years of experience in B2B marketing, SaaS marketing, technology marketing, or corporate marketing.
- Experience marketing software, ERP, SaaS, or enterprise technology solutions is preferred.
- Background working with enterprise clients or B2B organizations is a plus.
- The ideal candidate balances creativity with commercial insight, understanding that B2B marketing goes beyond content posting to generating meaningful business opportunities and measurable value for the sales team.

Compensation and Work Location

- Monthly salary range: Rs18,000 to Rs150,000.
- This is an in-person role based at Tejari Pakistan’s office.

This position offers an excellent opportunity to contribute to a growing company by driving impactful marketing initiatives that directly support sales growth and brand leadership in the digital procurement space.