Marketing Executive - Retail

We are seeking a detail-oriented and proactive Retail Marketing Coordinator to support the execution of marketing campaigns, promotions, and launches across multiple channels including showrooms, E-commerce, and dealer networks. The ideal candidate will play a crucial role in tracking sales trends, customer engagement, and campaign performance while collaborating closely with various internal teams to ensure seamless marketing operations. This position requires strong organizational skills and the ability to manage multiple projects simultaneously in a fast-paced retail environment.

Key Responsibilities

- Support the implementation of retail marketing campaigns, product launches, promotions, and overall marketing plans across showrooms, E-commerce platforms, and dealer channels.
- Monitor and analyze sales trends, showroom footfall, E-commerce traffic, conversion rates, customer feedback, and campaign effectiveness, preparing regular performance summaries for review.
- Coordinate with Category, Creative, Content, Digital, and Marketing Operations teams to ensure timely and accurate execution of marketing campaigns.
- Assist with showroom activities and customer engagement initiatives designed to increase footfall and enhance the overall customer experience.
- Collaborate with E-commerce and Dealer teams to gather marketing requirements and integrate them into relevant campaigns and communication strategies.
- Collect business, product, and campaign inputs to develop clear and structured briefs for execution teams.
- Maintain comprehensive trackers for marketing activities, timelines, budgets, and pending actions, proactively identifying and reporting any delays or discrepancies.
- Work closely with Retail, Category, and MarCom teams to support performance reviews and contribute to the continuous improvement of retail marketing capabilities.

Required Qualifications

- Bachelor’s degree in Business Administration (BBA) or Master of Business Administration (MBA) with a specialization in Marketing from a recognized university.
- 2 to 3 years of relevant experience in retail marketing, marketing coordination, or a related function.
- Excellent communication, coordination, and organizational skills.
- Proven ability to manage multiple tasks and coordinate effectively with cross-functional teams.
- Solid understanding of retail marketing principles and customer engagement strategies.

This role offers the opportunity to work in a dynamic retail marketing environment, collaborating with diverse teams to drive impactful campaigns and improve customer experiences. Candidates with a passion for marketing and a keen eye for detail will find this position rewarding and challenging.