Marketing Executive - Retail

This role involves supporting the execution of retail marketing initiatives across multiple channels including showrooms, E-commerce platforms, and dealer networks. The candidate will be responsible for tracking key performance indicators such as sales trends, showroom footfall, online traffic, conversion rates, customer feedback, and overall campaign effectiveness. Close collaboration with various internal teams is essential to ensure timely and efficient campaign delivery while enhancing customer engagement and showroom experience.

Key Responsibilities

- Support the implementation of retail marketing campaigns, product launches, promotions, and overall marketing plans across showroom, E-commerce, and dealer channels.
- Monitor and analyze sales data, showroom visitor numbers, online traffic, conversion metrics, and customer feedback to prepare regular performance summaries.
- Coordinate with Category, Creative, Content, Digital, and Marketing Operations teams to ensure campaigns are executed on schedule.
- Assist in organizing showroom activities and customer engagement efforts aimed at increasing footfall and improving the customer experience.
- Liaise with E-commerce and Dealer teams to understand their marketing needs and integrate these into relevant campaigns and communication strategies.
- Collect business, product, and campaign information to create detailed briefs for execution teams.
- Maintain comprehensive trackers for marketing activities, timelines, budgets, and outstanding tasks, highlighting any delays or discrepancies.
- Collaborate closely with Retail, Category, and Marketing Communications teams to support performance reviews and contribute to the ongoing development of retail marketing capabilities.

Required Qualifications

- Bachelor’s degree in Business Administration (BBA) or a Master of Business Administration (MBA) with a specialization in Marketing from a recognized university.
- 2 to 3 years of relevant experience in retail marketing, marketing coordination, or a related discipline.
- Strong communication, coordination, and organizational skills to manage multiple tasks efficiently.
- Proven ability to work effectively with cross-functional teams and manage competing priorities.
- Solid understanding of retail marketing principles and customer engagement strategies.

No preferred qualifications or benefits were specified for this position.