Marketing Expert

Join a dynamic team committed to transforming the US restaurant industry by providing expert marketing management to restaurant owners. In this role, you will collaborate closely with multiple restaurant clients to create and implement customized marketing strategies that boost their online presence and increase customer engagement. Your responsibilities will include managing content calendars, overseeing social media channels, and acting as the primary marketing liaison to ensure each restaurant’s brand is communicated consistently and effectively across all platforms.

Key Responsibilities

Brand Familiarization and Onboarding: Develop a deep understanding of each restaurant’s brand identity, menu, target audience, and competitive landscape by reviewing brand materials and social media profiles. Conduct comprehensive audits of social media accounts to ensure they are complete and consistent. Build strong relationships with restaurant owners to grasp their marketing objectives and key dates, establishing trust to effectively manage their marketing efforts.

Content Planning and Management: Create and maintain monthly content calendars that emphasize menu items, promotions, holidays, and local events. Prepare clear creative briefs for the design team and review all content prior to publication. Secure client approval on content plans ahead of schedule.

Social Media Execution: Craft engaging captions, hashtags, and calls-to-action. Schedule and publish posts, reels, and stories across Instagram, Facebook, and TikTok. Continuously update profiles, highlights, and pinned content to keep pages fresh and relevant.

Client Communication: Serve as the main point of contact for all marketing-related communications, providing regular updates, gathering feedback, and collecting multimedia assets and promotional information from clients.

Performance Reporting: Track social media metrics such as reach, engagement, and follower growth. Prepare and deliver monthly performance reports to clients, offering insights on successful strategies and recommendations for improvement.

Brand Consistency: Ensure all marketing content aligns with the restaurant’s brand guidelines, including tone, colors, fonts, and visual style.

Content Writing: Produce copy for websites, flyers, and posters, including menu descriptions, promotional offers, and event announcements, while maintaining the restaurant’s unique brand voice.

Required Qualifications

- 1-2 years of professional experience in marketing or social media management.
- Excellent verbal and written communication skills in English, adaptable to formal, conversational, and colloquial tones.
- Strong copywriting skills, especially for short-form content such as social media captions.
- Effective interpersonal skills to build and maintain client relationships.
- Strong organizational and time management abilities to manage multiple clients and deadlines.
- Familiarity with US culture, trends, holidays, and cultural sensitivities.

Preferred Qualifications and Benefits

- Understanding of marketing fundamentals, including branding, audience targeting, and campaign planning.
- Experience managing social media platforms such as Instagram, Facebook, and TikTok, with proficiency in scheduling tools like Meta Business Suite.
- Ability to plan and maintain detailed content calendars.
- Basic knowledge of social media analytics and insights.
- Preference given to candidates with a marketing background through education, professional experience, or hands-on social media management.

By joining AIO, a Silicon Valley-backed startup, you will be part of a fast-growing company dedicated to revolutionizing restaurant management through an all-in-one platform powered by patented AI technology. Our solution simplifies front-of-house operations such as ordering, payment, marketing, and rewards, as well as back-of-house functions including inventory, staffing, and financial management. Contribute to increasing revenue and improving profitability for restaurant owners across the US while shaping the future of the $55 billion restaurant tech SaaS market.