Marketing Expert

Restaurant owners in the US often work long, demanding hours to keep their businesses running smoothly, leaving little time for effective marketing. In today’s digital age, diners frequently discover restaurants through platforms like Instagram, TikTok, Google, and Yelp before visiting in person. However, marketing a restaurant requires consistent effort, strategic content planning, and maintaining a cohesive brand presence across multiple channels—tasks that many owners are unable to manage themselves. This role is designed to serve as a dedicated marketing partner for restaurant owners, ensuring their online presence remains active, engaging, and true to their brand.

Key Responsibilities

- Learn each restaurant’s brand identity, menu, target audience, and cuisine by reviewing brand materials, social media pages, and local competitors.
- Set up and audit social media profiles to ensure completeness and consistency across platforms, including bios, highlights, links, hours, and contact details.
- Build strong relationships with restaurant owners during onboarding to understand their goals, promotions, and key dates, establishing trust to manage their marketing effectively.
- Develop and maintain a monthly content calendar tailored to each restaurant, incorporating menu highlights, promotions, holidays, and local events.
- Write clear creative briefs for the design team and review content before publication.
- Manage social media accounts by writing captions, hashtags, and calls-to-action; scheduling and publishing posts, reels, and stories on Instagram, Facebook, and TikTok; and keeping profiles updated.
- Serve as the primary marketing contact for restaurant owners, providing updates, gathering feedback, and collecting multimedia content such as photos and videos.
- Track and report on social media performance metrics including reach, engagement, and follower growth, delivering monthly summaries with insights and recommendations.
- Ensure all marketing content aligns with the restaurant’s brand guidelines, including tone, colors, fonts, and visual style.
- Write copy for websites, flyers, and posters, including menu descriptions, promotional offers, and event announcements, maintaining the restaurant’s unique voice.

Required Qualifications

- 1-2 years of professional experience in marketing or social media management.
- Excellent verbal and written communication skills in English, adaptable to formal, conversational, and colloquial tones.
- Strong copywriting abilities, particularly for short-form content like social media captions.
- Effective interpersonal skills to build and maintain relationships with restaurant owners.
- Strong organizational and time management skills to handle multiple clients and deadlines simultaneously.
- Familiarity with US culture, trends, holidays, and cultural sensitivities.

Preferred Qualifications and Benefits

- Understanding of marketing fundamentals such as branding, audience targeting, and campaign planning.
- Experience managing social media platforms including Instagram, Facebook, and TikTok, with proficiency in scheduling tools like Meta Business Suite.
- Ability to plan and maintain content calendars.
- Basic knowledge of social media analytics and insights.
- Preference will be given to candidates with a marketing background through education, professional experience, or hands-on social media management.

Why Join AIO?

AIO is on a mission to transform the US restaurant industry by offering an all-in-one platform that empowers restaurant owners to manage every aspect of their business efficiently. Combining patented AI technology with exceptional customer support, AIO helps restaurants increase revenue, reduce costs, and improve profit margins. The platform integrates front-of-house operations such as ordering, payment, marketing, and rewards with back-of-house management including inventory, staffing, and financials. As part of a fast-growing, Silicon Valley-funded startup, you will contribute to a company focused on becoming a major player in the $55 billion restaurant tech SaaS market. This is an exciting opportunity to join a dynamic team driven by agility, continuous learning, and collaboration.