Marketing Expert

Restaurant owners in the US often work long, demanding hours to keep their businesses running smoothly, leaving little time for effective marketing. In today’s digital age, diners frequently discover restaurants through platforms like Instagram, TikTok, Google, and Yelp before visiting. However, marketing requires consistent effort, strategic content planning, and brand management—tasks many owners struggle to prioritize or execute well. This role is designed to bridge that gap by providing dedicated marketing support to restaurant owners, ensuring their online presence remains active, engaging, and aligned with their brand identity.

Key Responsibilities

- Learn each restaurant’s brand, menu, target audience, and cuisine by reviewing brand materials, social media pages, and local competitors.
- Set up and audit social media profiles to ensure completeness and consistency across platforms, including bios, highlights, links, hours, and contact details.
- Build strong relationships with restaurant owners during onboarding to understand their goals, promotions, and key dates, establishing trust to manage their marketing effectively.
- Plan and maintain monthly content calendars tailored to menu highlights, promotions, holidays, and local events. Write clear creative briefs for the design team and review content before publishing. Share calendars with owners for approval.
- Manage social media accounts by writing captions, hashtags, and calls-to-action; schedule and publish posts, reels, and stories on Instagram, Facebook, and TikTok; and keep profiles updated.
- Serve as the primary marketing contact for restaurant owners, providing updates, gathering feedback, and collecting photos, videos, and promotional offers.
- Track and report on social media performance metrics such as reach, engagement, and follower growth, delivering monthly summaries with insights and recommendations.
- Ensure all content adheres to the restaurant’s brand guidelines, including tone, colors, fonts, and visual style.
- Write copy for websites, flyers, and posters, including menu descriptions, promotional offers, and event announcements, maintaining the restaurant’s brand voice.

Required Qualifications

- 1-2 years of professional experience in marketing or social media management.
- Excellent verbal and written communication skills in English, adaptable across formal, conversational, and colloquial tones.
- Strong copywriting abilities, particularly for short-form content like social media captions.
- Effective interpersonal skills to build and maintain relationships with restaurant owners.
- Strong organizational and time management skills to juggle multiple clients and deadlines.
- Familiarity with US culture, trends, holidays, and cultural sensitivities.

Preferred Qualifications and Benefits

- Understanding of marketing fundamentals such as branding, audience targeting, and campaign planning.
- Experience managing social media platforms including Instagram, Facebook, and TikTok, with knowledge of scheduling tools like Meta Business Suite.
- Ability to plan and maintain content calendars.
- Basic skills in analyzing social media metrics and insights.
- Preference given to candidates with a marketing background through education, professional experience, or hands-on social media management.

Joining this team means becoming part of a dynamic, agile culture that values continuous learning and collaboration. The company is focused on revolutionizing the US restaurant industry through an all-in-one platform that integrates AI technology with comprehensive support. This platform helps restaurant owners streamline operations, increase revenue, and improve profitability by managing everything from front-of-house activities like ordering and marketing to back-of-house functions such as inventory and staff management. As a member of this Silicon Valley-backed startup, you will contribute to a fast-growing player in the $55 billion restaurant tech SaaS market, helping restaurants thrive in a competitive landscape.