Marketing Expert

Restaurant owners in the US often work long, demanding hours to keep their businesses running smoothly, leaving little time for effective marketing. Yet, in today’s digital age, diners frequently discover restaurants through platforms like Instagram, TikTok, Google, and Yelp before visiting in person. Marketing a restaurant requires consistent effort—planning content, posting regularly, and maintaining a cohesive brand across multiple channels. Since most owners are not marketing experts, their social media presence tends to be inconsistent or inactive, leading them to either pay costly agencies or abandon marketing altogether.

The Marketing Expert role addresses this gap by serving as a dedicated marketing partner for a portfolio of restaurant owners. This position involves managing content calendars, social media accounts, and ongoing marketing communications to keep each restaurant’s online presence active and aligned with its brand. Marketing Experts report directly to the Marketing Team Lead and collaborate closely with the design team to transform each restaurant’s story into engaging content that drives customer visits.

Key Responsibilities

- Learn each restaurant’s brand, menu, target audience, and cuisine by reviewing brand materials, existing social media, and local competitors.
- Set up and audit social media profiles to ensure completeness and consistency across platforms, including bios, highlights, links, hours, and contact details.
- Build strong relationships with restaurant owners during onboarding to understand their goals, promotions, and key dates, establishing trust to manage their marketing effectively.
- Plan and maintain monthly content calendars focused on menu highlights, promotions, holidays, and local events.
- Write clear creative briefs for the design team and review content before publication.
- Share content calendars with restaurant owners for approval prior to each month.
- Manage social media by writing captions, hashtags, and calls-to-action; scheduling and publishing posts, reels, and stories on Instagram, Facebook, and TikTok; and keeping profiles updated.
- Serve as the primary marketing contact for restaurant owners, providing updates, gathering feedback, and collecting photos, videos, and offers.
- Track reach, engagement, and follower growth, delivering monthly performance reports with insights and recommendations.
- Ensure all content adheres to the restaurant’s brand guidelines, including tone, colors, fonts, and visual style.
- Write copy for websites, flyers, and posters, including menu descriptions, promotions, and event announcements, maintaining the restaurant’s brand voice.

Required Qualifications

- 1-2 years of professional experience in marketing or social media management.
- Excellent verbal and written communication skills in English, adaptable to formal, conversational, and colloquial tones.
- Strong copywriting abilities, particularly for short-form content such as social media captions.
- Ability to build and maintain relationships with restaurant owners.
- Effective organization and time management skills to handle multiple clients and deadlines.
- Familiarity with US culture, trends, holidays, and cultural sensitivities.

Preferred Qualifications and Benefits

- Understanding of marketing fundamentals including branding, audience targeting, and campaign planning.
- Experience managing social media platforms such as Instagram, Facebook, and TikTok, including use of scheduling tools like Meta Business Suite.
- Proficiency in content calendar planning and basic social media analytics.
- Preference given to candidates with a marketing background through education, professional experience, or hands-on social media management.

Joining this team means becoming part of a dynamic, agile culture focused on continuous learning and collaboration. The company is on a mission to revolutionize the US restaurant industry by offering an all-in-one platform that integrates AI technology with comprehensive support. This platform helps restaurant owners streamline operations, increase revenue, reduce costs, and improve profitability. As a Silicon Valley-funded startup targeting the $55 billion restaurant tech SaaS market, the company offers the opportunity to contribute to a fast-growing, innovative environment dedicated to transforming how restaurants operate and market themselves.