Marketing Expert

Restaurant owners in the US often work long, demanding hours to keep their businesses running smoothly, leaving little time for effective marketing. Yet, in today’s digital age, diners frequently discover new restaurants through platforms like Instagram, TikTok, Google, and Yelp before visiting in person. Marketing a restaurant requires consistent effort—planning content, posting regularly, and maintaining a cohesive brand presence across channels. Since most owners are not marketing experts, their social media often becomes inactive or inconsistent, leading them to either pay costly agencies or abandon marketing efforts altogether.

The Marketing Expert role is designed to bridge this gap by serving as a dedicated marketing partner for a portfolio of restaurant owners. This role involves owning the content calendar, managing social media presence, and handling day-to-day marketing communications. Marketing Experts work closely with the Marketing Team Lead and collaborate with the design team to craft compelling content that attracts customers and strengthens each restaurant’s brand.

Key Responsibilities:

- Onboarding and Brand Familiarization: Learn each restaurant’s brand identity, menu, target audience, and cuisine by reviewing brand materials, social media pages, and local competitors. Set up and audit social media profiles to ensure completeness and consistency across platforms. Build strong relationships with restaurant owners to understand their goals, promotions, and key dates.

- Content Calendar Management: Plan and maintain a monthly content calendar tailored to menu highlights, promotions, holidays, and local events. Write clear creative briefs for the design team and review content before publishing. Share the calendar with restaurant owners for approval in advance.

- Social Media Management: Create engaging captions, hashtags, and calls-to-action. Schedule and publish posts, reels, and stories across Instagram, Facebook, and TikTok. Regularly update profiles, highlights, and pinned content to keep the pages fresh and relevant.

- Client Communication: Serve as the primary marketing contact for restaurant owners, providing updates, gathering feedback, and collecting photos, videos, and promotional offers.

- Performance Reporting: Track key metrics such as reach, engagement, and follower growth. Provide monthly performance summaries to restaurant owners, highlighting successes and suggesting improvements.

- Brand Consistency: Ensure all content aligns with the restaurant’s brand guidelines, including tone, colors, fonts, and visual style.

- Content Writing: Develop copy for websites, flyers, and posters, including menu descriptions, promotional offers, and event announcements, all in the restaurant’s unique brand voice.

Required Qualifications:

- Excellent verbal and written communication skills in English, adaptable across formal, conversational, and colloquial tones.
- Strong copywriting abilities, particularly for short-form content like social media captions.
- Effective interpersonal skills to build and maintain relationships with restaurant owners.
- Strong organizational and time management skills to juggle multiple clients and deadlines.
- Familiarity with US culture, trends, holidays, and cultural sensitivities.
- 1-2 years of professional experience in marketing or social media management.

Preferred Qualifications and Benefits:

- Understanding of marketing fundamentals such as branding, audience targeting, and campaign planning.
- Experience managing social media accounts on Instagram, Facebook, and TikTok, including proficiency with scheduling tools like Meta Business Suite.
- Ability to plan and maintain content calendars.
- Basic knowledge of social media analytics and insights.
- Preference will be given to candidates with a marketing background through education, professional experience, or hands-on social media management.

Joining this team means becoming part of a dynamic, agile culture focused on continuous learning and collaboration. The company’s mission is to revolutionize the US restaurant industry by offering an all-in-one platform that integrates AI technology with exceptional customer support. This platform helps restaurant owners streamline operations—from front-of-house tasks like ordering and marketing to back-of-house management such as inventory and staffing—enabling them to focus on delivering outstanding dining experiences.

As a member of this Silicon Valley-funded startup, you will contribute to a fast-growing player in the $55 billion restaurant tech SaaS market, working alongside a world-class team dedicated to innovation and growth.