Marketing Expert

We are seeking an experienced marketing professional to lead MSME marketing and market development initiatives. The ideal candidate will have a strong background in market assessment, customer segmentation, branding, pricing, sales planning, and product positioning. This role involves driving conventional marketing efforts, establishing buyer and market linkages, supporting off-season business development, and mentoring enterprises. The position requires excellent communication and documentation skills, a willingness to travel extensively within the Thatta, Sujawal, Badin, Tharparkar, and Larkana regions, and the ability to effectively engage with entrepreneurs primarily in Urdu. Familiarity with digital marketing is beneficial but will not substitute for comprehensive market development expertise.

Key Responsibilities
- Conduct thorough market assessments and customer segmentation to identify growth opportunities for MSMEs.
- Develop and implement branding, pricing strategies, and sales plans tailored to target markets.
- Position products effectively to enhance market visibility and competitiveness.
- Facilitate buyer and market linkages to expand business networks and sales channels.
- Support off-season business development initiatives to ensure consistent enterprise growth.
- Provide mentoring and capacity-building support to MSMEs to strengthen their operational and marketing capabilities.
- For technical experts, deliver practical technical assistance, conduct enterprise diagnostics, and develop actionable plans and implementation tools.
- Offer on-site coaching and capacity-building sessions to empower MSME entrepreneurs.
- Maintain clear and comprehensive documentation of all activities and outcomes.
- Travel regularly across Thatta, Sujawal, Badin, Tharparkar, and Larkana to engage directly with entrepreneurs and stakeholders.
- Communicate effectively with entrepreneurs in Urdu; proficiency in Sindhi is an advantage.

Required Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Commerce, Economics, or a related field.
- Minimum of 5 years of experience in MSME marketing and market development, encompassing market assessment, customer segmentation, branding, pricing, sales planning, product positioning, conventional marketing, buyer and market linkages, off-season business development, and enterprise mentoring.
- Strong communication and documentation skills.
- Willingness and ability to travel extensively within designated regions.
- Proficiency in Urdu for effective communication with entrepreneurs.

Preferred Qualifications and Benefits
- Experience in delivering practical technical assistance to MSMEs, including conducting enterprise diagnostics and developing implementation tools.
- Ability to provide on-site coaching and capacity building.
- Familiarity with digital marketing techniques is an advantage.
- Ability to communicate in Sindhi will be preferred.

This role offers the opportunity to make a significant impact on the growth and sustainability of MSMEs by combining strategic marketing expertise with hands-on enterprise support. Candidates who thrive in dynamic environments and possess a passion for market development and entrepreneurship are encouraged to apply.