Marketing Head - Social Media and Outreach

We are seeking a strategic, creative, and results-oriented Marketing Head to lead our foundation’s digital marketing, social media, outreach, and partnership efforts. This full-time position is based in Lahore, Pakistan, offering a monthly salary of PKR 100,000. The successful candidate will be responsible for building and enhancing our digital presence, driving social impact campaigns, managing public outreach, and fostering collaborations with NGOs, nonprofits, foundations, educational institutions, and community organizations. This role requires a proactive leader who can independently manage projects and deliver measurable results.

Key Responsibilities

- Develop and lead the overall marketing and communications strategy to strengthen brand positioning and public visibility.
- Plan and execute social media and digital marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Manage both online and offline marketing campaigns, events, and promotional activities to maximize outreach and engagement.
- Create campaign concepts, content strategies, storytelling approaches, and audience growth initiatives.
- Lead community outreach and engagement programs to build strong relationships with target audiences.
- Identify, develop, and maintain partnerships with NGOs, nonprofits, foundations, educational institutions, corporate organizations, and other relevant stakeholders.
- Initiate and manage collaborative campaigns and joint initiatives with partner organizations.
- Conduct market, audience, and competitor research to inform strategic decisions.
- Monitor and analyze campaign performance, engagement metrics, reach, and other key performance indicators (KPIs).
- Coordinate with designers, content creators, photographers, videographers, and other team members to ensure cohesive campaign execution.
- Represent the foundation professionally in external meetings and partnership discussions.

Required Qualifications

- Bachelor’s degree in Marketing, Business, Communications, Media Studies, or a related field.
- Minimum of 3 years of relevant experience in marketing, digital marketing, social media, outreach, or campaign management.
- Strong understanding of social media marketing and digital campaign execution.
- Proven ability to develop and implement marketing campaigns from concept through to completion.
- Excellent communication, networking, negotiation, and presentation skills.
- Creative, strategic thinker with a highly proactive approach.
- Ability to independently lead projects and take full ownership of outcomes.

Preferred Qualifications and Benefits

- Experience working in the NGO, nonprofit, education, social impact, or development sectors is highly advantageous.
- Candidates with a strong portfolio showcasing previous campaigns, partnerships, or outreach work will be given preference.
- The role requires the ability to work on-site in Lahore and may involve travel to locations such as Zarrar Shaheed Road.

This position offers an opportunity to make a meaningful impact through strategic marketing leadership in a mission-driven organization. Candidates should be prepared to work in person and demonstrate a commitment to advancing the foundation’s goals through innovative and effective marketing strategies.