Marketing Intern

CIRCLE Women Association, a women-led social enterprise established in 2018, is dedicated to advancing women’s economic empowerment across Pakistan. The organization focuses on digital literacy, financial inclusion, and entrepreneurship, utilizing AI-powered health solutions and skills development programs to create opportunities for women from various socio-economic backgrounds. With a strong presence of women in leadership and staff roles, CIRCLE aligns its efforts with key UN Sustainable Development Goals such as gender equality and decent work. One of its flagship initiatives, CIRCLE Baji, is Pakistan’s first large-scale WhatsApp-based learning platform, providing thousands of women—especially from low-income communities—with essential digital skills, financial literacy, and business tools. Through a combination of on-ground programs, digital interventions, and a community-centered leadership model, CIRCLE fosters inclusive and supportive environments where women can learn, lead, and thrive.

Key Responsibilities
The TikTok Intern will play a vital role in enhancing CIRCLE Women Association’s digital presence by planning, creating, and publishing engaging TikTok content that showcases the organization’s programs, impact stories, and community initiatives. This full-time, on-site position based in Lahore involves filming and editing short-form videos, assisting with content ideation for campaigns, and tailoring messaging to resonate with diverse audiences. The intern will monitor basic performance metrics, recommend improvements based on trends and audience engagement, and collaborate closely with the communications and program teams to maintain consistency with CIRCLE’s mission and branding. Additionally, the role includes managing the TikTok community by responding to comments, engaging with relevant trends, and promoting a safe and inclusive online environment.

Required Qualifications
Candidates should have the ability to create, edit, and publish short-form video content, preferably with hands-on experience using basic video editing tools. A strong interest in social media, digital storytelling, and content creation is essential, along with an understanding of trending formats and audience engagement strategies. Effective communication skills, including clear written and verbal expression in English, are required; proficiency in Urdu or other local languages is considered an advantage. Applicants must demonstrate a passion for gender equality, social impact, and working with diverse communities, particularly women and youth. Strong organizational and time management skills are necessary to handle multiple tasks, meet deadlines, and collaborate effectively within an on-site team environment. Basic familiarity with analytics and a willingness to learn how to interpret performance data to improve content is also important.

Preferred Qualifications and Benefits
While not mandatory, candidates currently enrolled in or recently graduated from relevant fields such as media studies, communications, marketing, or social sciences will be preferred. The ideal intern will be open to feedback, creative, and proactive in pitching new ideas that align with CIRCLE’s values and mission. This role offers a unique opportunity to contribute to a meaningful cause, gain hands-on experience in digital content creation, and work within a dynamic, women-led organization committed to social impact.