Marketing Lead (AI Native)

We are a company that develops and sells go-to-market software while also operating a go-to-market services business using the same platform. This unique setup means that when our product underperforms, we experience revenue loss firsthand before customers even raise concerns. It creates a distinctive environment for marketers, where the product you promote is also the tool you rely on daily.

Key Responsibilities

You will take full ownership of demand generation, focusing on driving qualified inbound and outbound leads—those who actively request to engage with us. Your work will include:

- Executing outbound cold email campaigns in collaboration with our go-to-market engineer.
- Managing search and answer-engine optimization efforts, including SEO, AEO, and GEO strategies.
- Initiating and managing paid acquisition channels, which are currently not in place.
- Overseeing review platforms such as G2, Capterra, and others to enhance our market presence.
- Analyzing data and attribution to identify which channels effectively generate meetings and leads.
- Creating launch materials for each product, including web pages, one-pagers, and comparison documents.
- Developing repeatable systems from these activities to ensure scalable and consistent execution.

You will lead a small team consisting of a technical marketer and a content lead, while also managing external vendors responsible for video production and design. Additionally, you will coordinate with a group of agents to support your initiatives.

Required Qualifications

Candidates should have at least five years of experience in growth or performance marketing, preferably within a technical product environment. Strong analytical skills are essential, as much of the role involves evaluating ongoing efforts and deciding which activities to discontinue based on reliable data.

AI Proficiency

A high level of AI proficiency is a strict requirement. This goes beyond basic use of AI writing tools or simple ChatGPT prompting. We are looking for someone who builds, maintains, and runs multiple AI agents or automated routines from their own code repository. These agents should operate on schedules or triggers, producing meaningful work independently, and have been in use long enough to require troubleshooting and refinement.

Our company utilizes advanced AI tools such as Claude Code, and engineering teams deploy through agents. This role is expected to automate its own workflows without relying on engineering resources. Once automation practices are established, they may be integrated into our product offerings.

Preferred Qualifications and Benefits

While not explicitly detailed, the ideal candidate will thrive in a fast-paced, innovative environment where technical marketing intersects with hands-on AI-driven automation. You will have the opportunity to shape demand generation strategies from the ground up, lead a talented team, and work closely with cutting-edge technology that directly impacts company revenue and client success.