Marketing Lead

OmalbyKomal

Karachi , Pakistan

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Marketing Lead Industry: Women’s Fashion & Textile Clothing Brand Department: Marketing Employment Type: Full-Time

Location: On-Site

Key Responsibilities

Lead and coordinate day-to-day marketing activities across Brand, Creative, Digital, Content, Social Media, PR, and related functions.
Translate the overall business and brand vision into actionable marketing strategies, campaign plans, execution priorities, and measurable objectives.
Plan, manage, and maintain the annual marketing calendar, including seasonal launches, collection launches, festive campaigns, retail initiatives, and promotional activities.
Develop and execute integrated 360° marketing campaigns across digital platforms, social media, paid media, PR, influencers, retail, outdoor advertising, events, and other relevant channels.
Drive go-to-market planning and execution for new collections, product launches, store openings, and key commercial initiatives.
Ensure consistent brand positioning, messaging, and visual identity across all marketing channels and customer touchpoints.
Coordinate with Creative, Design, E-commerce, Retail, Sales, and other internal teams to ensure timely and effective execution of marketing initiatives.
Manage campaign briefs, content plans, creative deliverables, production timelines, and marketing communication requirements.
Oversee social media, digital marketing, influencer collaborations, PR activities, content development, and brand activation initiatives.
Monitor campaign performance, audience engagement, customer response, and relevant marketing KPIs to identify opportunities for improvement.
Support the development and management of marketing budgets, ensuring effective resource allocation and alignment with business priorities.
Ensure all marketing activities align with the brand’s identity, target audience, commercial objectives, and seasonal business priorities.
Prepare campaign performance reports, evaluate results, and recommend actionable improvements for future marketing initiatives..