Marketing Manager – AI & Software Development

Sprouto, an innovative AI and software development company focused on helping businesses automate and scale through intelligent technology, is seeking a Marketing Manager with 3–4 years of experience. This full-time, on-site role is based in DHA Phase 8, Lahore, with working hours from 1:00 PM to 10:00 PM. The successful candidate will lead Sprouto’s marketing strategy, primarily targeting the UK market, with plans to expand into the USA, Middle East, and other regions. This position requires a hands-on leader who can coordinate internal teams, develop campaigns, generate qualified leads, and deliver measurable business growth. Candidates must have proven experience in either a large-scale e-commerce business or a major software/technology company, demonstrating a strong track record of driving conversions, revenue growth, and lead generation.

Key Responsibilities

- Develop and implement a comprehensive marketing strategy focused initially on the UK market, with future expansion plans.
- Build brand awareness, generate qualified leads, and support revenue growth through targeted campaigns.
- Identify market opportunities, target audiences, and effective acquisition channels.
- Manage marketing budgets, prioritize campaigns, and set performance targets.
- Coordinate closely with the in-house SEO specialist, design team, and software developers to ensure alignment and execution.
- Provide clear briefs, objectives, deadlines, and priorities to internal teams.
- Collaborate with SEO to improve organic traffic, keyword rankings, and lead generation.
- Work with designers on advertisements, marketing assets, landing pages, and campaign materials.
- Partner with developers to enhance website performance, user experience, and conversion rates.
- Develop and manage digital campaigns across Google Ads, LinkedIn, and other relevant platforms.
- Build effective marketing funnels to convert traffic into qualified enquiries.
- Oversee SEO, content marketing, email campaigns, and lead nurturing efforts.
- Optimize campaigns to improve conversion rates and marketing ROI.
- Collaborate with the sales team to improve lead quality and customer acquisition.
- Create compelling marketing messages, oversee website content, case studies, blogs, landing pages, and social media.
- Ensure consistent brand messaging across all channels, with strong copywriting skills, especially in technology or B2B marketing.
- Analyze marketing performance using GA4, Google Search Console, CRM systems, and other reporting tools.
- Monitor qualified leads, conversion rates, customer acquisition costs, and campaign ROI.
- Leverage AI tools such as ChatGPT, Claude, Gemini, and marketing automation platforms to improve productivity and campaign effectiveness.

Required Qualifications

- Minimum 3–4 years of marketing experience within an established e-commerce business or a major software/technology company.
- Proven ability to generate leads, increase conversions, and deliver measurable revenue growth.
- Experience developing, managing, and executing successful digital marketing strategies.
- Strong understanding of SEO, paid advertising, content marketing, and digital acquisition.
- Experience coordinating cross-functional teams including SEO, design, and development.
- Strong analytical skills with experience using marketing performance data.
- Practical knowledge of AI tools and marketing automation platforms.
- Excellent written and spoken English.
- Strong organizational, leadership, and communication skills.
- Ability to take full ownership of marketing performance and deliver tangible results.

Preferred Qualifications and Benefits

- Opportunity to join a forward-thinking AI and software development company with a global vision.
- Lead marketing strategy and contribute directly to business growth.
- Work alongside an established in-house SEO, design, and development team.
- Gain exposure to UK and international markets.
- Engage with cutting-edge AI and emerging technologies.
- Career progression opportunities as the company expands.
- Competitive salary ranging from PKR 100,000 to 150,000 per month, based on experience.

Candidates must provide details of their relevant industry experience, including the name of the e-commerce or software company where they gained their marketing expertise. Applications should include examples of successful campaigns managed, measurable results such as leads generated, revenue growth, conversion improvements, or campaign ROI, and information about AI and analytics tools used. Only candidates with proven marketing results and relevant industry experience will be considered.

Join Sprouto and contribute to building the world’s leading Software Engineering and Superintelligence company. This is an excellent opportunity for a driven marketing professional to make a significant impact in a rapidly growing technology firm.