Marketing Manager – Fashion & Retail

Dhaga is seeking a creative and commercially minded Marketing Manager to lead and execute the company’s overall marketing strategy across both digital and offline channels. In this role, you will collaborate closely with the founder and marketing team to enhance brand positioning, expand the customer base, and drive measurable sales growth. Your leadership will be key in shaping campaigns that resonate with the target audience while maintaining a consistent and compelling brand presence.

Key Responsibilities

- Develop and implement the overall marketing strategy, including monthly plans and a detailed campaign calendar.
- Plan and coordinate collection launches, seasonal campaigns, promotions, and brand storytelling initiatives.
- Oversee social media management, content direction, influencer marketing, public relations, and paid advertising, ensuring effective collaboration between internal teams and external partners.
- Organize exhibitions, pop-up events, retail activations, university campaigns, and brand ambassador programs to increase brand visibility and engagement.
- Identify and build strategic brand partnerships and explore new opportunities to reach and attract customers.
- Create and manage content for the founder’s personal brand and other public-facing marketing initiatives.
- Ensure consistent brand messaging and creative direction across all platforms, including the website, physical stores, and marketing channels.
- Manage marketing budgets, timelines, briefs, and team responsibilities to ensure projects are delivered on time and within budget.
- Monitor and analyze campaign performance, customer acquisition, engagement metrics, and sales impact, using insights to optimize future marketing activities.
- Conduct research on customer behavior, competitor activity, and fashion trends to identify relevant market opportunities.

Required Qualifications

- Proven experience in planning and managing marketing activities across multiple channels.
- Strong understanding of brand building, digital marketing, and customer acquisition strategies.
- Demonstrated ability to translate creative ideas into practical, results-driven campaigns and oversee their execution.
- Excellent leadership, communication, organizational, and analytical skills.
- A portfolio showcasing your role in campaigns along with measurable outcomes.

Preferred Qualifications

- Experience in fashion, lifestyle, retail, or e-commerce sectors is highly desirable.

This role offers the opportunity to lead marketing efforts in a dynamic and growing brand, working closely with passionate professionals to make a tangible impact on business growth and brand development.