Marketing Manager

Artifin Accountants is looking for an experienced Marketing Manager to lead and implement a comprehensive multi-channel digital marketing strategy. This role involves managing PPC campaigns, SEO initiatives, lead generation systems, and coordinating a distributed marketing team based in the UK and Pakistan. The successful candidate will have a strong background in performance marketing, campaign optimization, and marketing team leadership, with a proven ability to drive measurable growth through data-driven approaches.

Key Responsibilities

- Lead and manage all marketing operations, including Google Ads (PPC), Meta Ads, SEO, social media marketing, email marketing, and content strategy.
- Plan and execute paid advertising campaigns targeting UK audiences.
- Monitor key marketing performance indicators and conduct regular performance reviews.
- Develop and implement strategies to enhance lead generation, improve conversion rates, and increase customer acquisition.
- Coordinate closely with internal teams to align marketing efforts with sales and stakeholder objectives.
- Oversee company video content production, including planning, scripting, coordination, and execution to support brand and marketing goals.
- Conduct weekly standup meetings to ensure team alignment with marketing objectives.
- Review marketing reports weekly and communicate updates to stakeholders during meetings.
- Manage marketing budgets and ensure efficient allocation of resources.
- Supervise the creation and approval of marketing assets such as landing pages, advertisements, social media posts, and video content.
- Implement marketing automation and CRM integrations (HubSpot, GoHighLevel, or Zoho) to streamline lead management processes.

Required Qualifications

- Strong verbal and written communication skills in English, with a preference for UK English proficiency.
- Proven experience in digital marketing leadership or management roles.
- Expertise in Google Ads, Meta Ads, and performance marketing strategies.
- Solid understanding of SEO strategy and website optimization techniques.
- Ability to analyze campaign performance data and adjust strategies accordingly.
- Experience managing remote or cross-functional teams.
- Familiarity with CRM systems and marketing automation tools.
- Excellent project management and communication skills.

Preferred Qualifications

- Experience working with international teams or UK-based accounting firms is advantageous.
- Knowledge of conversion tracking, funnel optimization, and lead management systems.
- Proficiency with reporting tools such as Google Analytics 4 (GA4), Google Search Console (GSC), and Google Tag Manager (GTM).
- Familiarity with platforms like HubSpot, GoHighLevel, and Slack.

Benefits

- Opportunity to lead the marketing strategy for a growing international accounting firm.
- Collaboration with a global team operating across the UK and Pakistan.
- Medical insurance coverage.
- Annual subscription benefits.
- Paid sick leave entitlement.

Candidates should be able to reliably commute to or plan to relocate to Karachi before starting work, as this position requires in-person attendance. The monthly salary range is Rs80,000 to Rs90,000. Applicants should be comfortable conducting marketing calls and meetings in English, particularly with UK-based individuals. A minimum of two years’ experience in marketing is preferred.