Marketing Manager

Australian Concept Infertility Medical Center

Karachi , Pakistan

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Posted 11 hours ago 7 views Report Job

The Marketing Manager at the IVF Centre plays a vital role in enhancing the brand’s visibility and expanding its reach to potential patients. This position involves collaborating closely with the management team to develop and implement effective marketing strategies that align with the Centre’s business goals. The Marketing Manager will focus on building strong relationships within the medical community and raising public awareness about infertility and the services offered, thereby contributing significantly to the overall growth of the IVF Centre.

Key Responsibilities

- Build and maintain professional relationships with gynaecologists, obstetricians, general practitioners, and other healthcare professionals to generate patient referrals.
- Organize and actively participate in events, seminars, workshops, and health talks aimed at educating the public about infertility issues and promoting the IVF Centre’s services.
- Oversee the development, production, and distribution of marketing materials and advertisements to ensure consistent brand messaging.
- Strengthen connections with key opinion leaders, doctors, and the broader medical fraternity to enhance customer satisfaction and trust.
- Ensure comprehensive market coverage, including both local and outstation areas, within the assigned timelines.
- Implement and promote marketing strategies and plans provided by supervisors or organizational leadership.
- Coordinate and conduct Continuing Medical Education (CME) sessions, health talks, lunch or dinner meetings, and medical screening camps to promote both the IVF Centre and its consultants.
- Achieve monthly and quarterly targets as set by organizational heads or immediate supervisors.
- Continuously develop and execute strategies to improve brand visibility and attract prospective patients.

Required Qualifications

- Bachelor’s degree in Pharmacy (B-Pharma), Science (B.Sc), or equivalent, with an MBA in Marketing.
- 1 to 3 years of experience in medical or IVF marketing.
- Strong knowledge of IVF treatments and related healthcare services.
- Creative and innovative mindset with the ability to develop engaging marketing campaigns.

Preferred Qualifications and Benefits

- Experience in building and managing relationships within the healthcare sector is highly desirable.
- Proven track record of meeting or exceeding marketing targets.
- Salary will be competitive and aligned with industry standards and the candidate’s previous compensation.
- This is a full-time, in-person position with a starting pay of Rs 65,000 per month.

This role offers an excellent opportunity for a marketing professional passionate about healthcare to make a meaningful impact in the field of reproductive medicine while advancing their career in a dynamic and growing organization.