Marketing Manager

Xpert Digital is looking for a strategic and results-oriented Marketing Manager to lead partner marketing, brand positioning, and B2B demand generation efforts. This role focuses on working closely with strategic partners, especially Temenos, to expand market presence, generate qualified leads, and accelerate pipeline growth. The Marketing Manager will drive integrated marketing campaigns, organize events, and create impactful content to support business goals.

Key Responsibilities

- Manage joint marketing initiatives, campaigns, and events in collaboration with strategic partners, with a primary focus on Temenos.
- Plan and execute customer go-live announcements and brand awareness campaigns to enhance market visibility.
- Lead B2B demand generation activities across LinkedIn, email, and other digital channels to drive lead acquisition.
- Develop a variety of marketing and sales enablement materials, including case studies, brochures, presentations, proposals, and website content.
- Oversee webinars, industry events, branding materials, and promotional activities to engage target audiences.
- Optimize website content and landing pages to improve user experience and maximize lead conversion rates.
- Translate complex banking, fintech, and technology solutions into clear, compelling marketing messages that resonate with customers.
- Collaborate closely with sales, product, design teams, and external vendors to ensure timely delivery of marketing initiatives.
- Supervise and mentor creative teams, including graphic designers and animators, to maintain high-quality output.
- Conduct market research and competitor analysis to refine positioning and strengthen overall marketing strategy.
- Ensure consistent brand identity across all marketing channels and customer touchpoints.

Required Qualifications

- Minimum of 5 years of experience in B2B marketing, preferably within fintech, banking, SaaS, or technology sectors.
- Proven track record in partner marketing and managing relationships with enterprise-level stakeholders.
- Strong expertise in digital marketing, demand generation, and content strategy.
- Excellent written and verbal communication skills, with the ability to simplify and convey complex technical concepts effectively.
- Experience leading creative teams and managing cross-functional projects.
- Demonstrated leadership, organizational, and project management capabilities.

Education and Experience

- Bachelor’s degree is required.
- At least 5 years of marketing experience.
- Minimum of 3 years in a managerial role.

Location and Work Arrangement

- This position is based in Karachi.
- Work will be conducted in person.

Industry

- Fintech
- Banking Technology
- SaaS
- IT Services

Application Questions

- What is your current salary?
- What is your expected salary?

This role offers an exciting opportunity to contribute to a dynamic company at the intersection of fintech and technology, working alongside strategic partners to drive meaningful business growth.