Marketing Manager

This full-time, on-site Marketing Manager position based in Lahore, Pakistan, offers an exciting opportunity to lead the expansion of agricultural machinery sales channels. The role focuses on developing relationships with major crop-sector clients, building and managing distributor and agent networks, conducting market research and competitor analysis, organizing exhibitions and rural promotions, and driving product marketing initiatives. The ideal candidate will have a strong background in agricultural machinery market development or sales, with a deep understanding of Pakistan’s market dynamics and distribution networks. Fluency in both English and Urdu is essential, and the role requires frequent travel within the region. A relevant bachelor’s degree is also required.

Key Responsibilities

- Expand and develop sales channels for agricultural machinery across Pakistan.
- Build and maintain strong relationships with major clients in the crop sector.
- Develop and manage networks of distributors and agents to enhance market reach.
- Conduct comprehensive market research and competitor analysis to identify opportunities and threats.
- Plan and execute exhibitions, rural promotions, and other marketing activities to increase brand visibility and product demand.
- Collaborate with internal teams to align marketing strategies with sales objectives.
- Monitor market trends and customer feedback to inform product marketing and development.
- Prepare reports and presentations for senior management on market progress and challenges.

Required Qualifications

- More than 5 years of experience in agricultural machinery market development or sales.
- In-depth knowledge of Pakistan’s agricultural machinery market and distribution networks.
- Fluency in English and Urdu, both written and spoken.
- Relevant bachelor’s degree in marketing, agriculture, business, or a related field.
- Willingness and ability to travel frequently within Pakistan to meet clients, distributors, and attend events.

Preferred Qualifications and Benefits

- Experience working in rural markets and understanding of local agricultural practices.
- Strong interpersonal and communication skills to effectively manage client and distributor relationships.
- Ability to work independently and as part of a team in a dynamic environment.
- Competitive salary range of USD 300 to 1,500, commensurate with experience and qualifications.

This role offers a unique chance to contribute to the growth of agricultural machinery sales in Pakistan by leveraging market expertise and strategic marketing skills. Candidates who are passionate about agriculture and possess the required experience are encouraged to apply.