Accelerate Punjab is seeking a dynamic marketing professional to develop and implement a comprehensive marketing and communications strategy. This role involves enhancing brand positioning, driving digital campaigns, and managing public relations efforts to elevate the organization's presence. The ideal candidate will oversee various marketing channels, coordinate promotional activities for key events, and work closely with media to amplify the visibility of Accelerate Punjab and its entrepreneurs.
Key Responsibilities
- Develop and execute an integrated marketing and communications strategy tailored to Accelerate Punjab’s goals, including brand positioning and digital outreach.
- Manage all marketing channels such as social media platforms, email newsletters, website content, print materials, and signage across multiple centers.
- Coordinate promotional campaigns for startup application drives, Demo Days, and investor forums to maximize participation and engagement.
- Liaise with media outlets to craft compelling press releases, and arrange interviews or panel discussions featuring Accelerate Punjab leadership and selected entrepreneurs.
- Monitor and measure the effectiveness of marketing campaigns using metrics like reach, conversions, and brand sentiment, and refine strategies based on data insights.
Required Qualifications
- Proven experience in marketing and communications, preferably within the startup ecosystem or related sectors.
- Strong understanding of digital marketing tools and platforms, including social media management and email marketing.
- Excellent written and verbal communication skills, with the ability to craft engaging content and press materials.
- Demonstrated ability to manage multiple marketing channels and coordinate cross-functional campaigns.
- Analytical mindset with experience in measuring campaign performance and adjusting tactics accordingly.
Preferred Qualifications and Benefits
- Experience working with startups, accelerators, or innovation hubs is highly desirable.
- Familiarity with public relations and media relations strategies.
- Ability to work collaboratively with diverse teams and external stakeholders.
- Opportunity to contribute to a high-impact organization supporting entrepreneurship and innovation in Punjab.
- Exposure to a vibrant startup ecosystem and the chance to build a strong professional network.
Applications are invited until 04-Nov-2026.