Marketing Manager

Our client is a leading financial data and research company delivering insights and technology solutions tailored for Pakistan's financial markets. They offer multiple B2C products but currently lack a dedicated marketing function. This role presents a unique opportunity to build the marketing strategy and execution from the ground up as the sole marketer. You will leverage AI tools to manage tasks that traditionally required a full team, owning the entire marketing process end-to-end. This position is ideal for a hands-on professional who prefers to execute independently rather than manage a team or outsource work to agencies.

Key Responsibilities

- Identify target customers and understand their motivations by engaging with both customers and sales teams. Develop clear positioning and messaging that aligns with the company’s overall brand and can be used across departments.
- Manage paid acquisition campaigns across Google, Meta, LinkedIn, and X (formerly Twitter), based on data-driven insights.
- Take full ownership of the marketing budget, tracking and reporting key metrics such as cost per lead and cost per customer.
- Design and implement an AI-assisted content creation workflow for SEO pages, newsletters, and social media. You will set the content strategy and ensure all outputs are accurate, on-brand, and compliant.
- Oversee the company website and marketing funnel, including updating landing pages, optimizing copy, conducting A/B tests, and addressing drop-offs from visitor to signup to paid customer.
- Develop and execute email and lifecycle marketing campaigns focused on onboarding, trial conversion, and customer reactivation.
- Build distribution channels through partnerships with finance creators, newsletters, communities, brokers, and affiliates.
- Establish tracking systems, automate weekly performance reports, and analyze data to inform strategic decisions and continuous improvements.

Required Qualifications

- 2 to 3 years of experience in growth or performance marketing, preferably in a startup environment where you operated independently without a dedicated team.
- Proven hands-on experience managing paid acquisition campaigns with measurable results such as customer acquisition cost (CAC), conversion rates, and pipeline growth.
- Strong editorial skills with the ability to quickly identify and correct generic, inaccurate, or non-compliant content.
- Daily practical use of AI tools for copywriting, research, analysis, and automation, with the ability to demonstrate workflows you have developed.
- Working knowledge of GA4, Google Ads, Meta Ads Manager, email marketing platforms, CRM systems, and CMS platforms like Webflow or WordPress.
- Excellent prioritization skills, able to focus on high-impact activities and say no to less critical ideas given limited resources.
- Data-driven mindset with the ability to let analytics guide decisions over personal intuition.

Preferred Qualifications and Benefits

- Experience in fintech, investing, trading, or SaaS industries.
- Familiarity with regulatory guidelines related to marketing investment products and permissible claims.
- Exposure to product-led growth models such as free trials or freemium offerings.
- Benefits include a monthly fuel allowance and health insurance covering inpatient department (IPD) services.

Additional Details

- Experience Level: 2-3 years
- Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM
- Work Mode: Onsite
- Location: Gulberg 3, Lahore

This role offers a rare chance to shape the marketing function of a growing financial technology company with autonomy and the latest AI tools at your disposal. If you thrive in a fast-paced, independent environment and have a passion for data-driven marketing, this position could be an excellent fit.