Marketing Manager

The Marketing Manager role based in Lahore is a full-time position within the Marketing department, focused on driving the company’s branding and marketing initiatives across Pakistan. This position involves planning, executing, and overseeing various marketing activities aimed at enhancing brand visibility and supporting business growth. The manager will handle shop fascia branding projects, coordinate promotional campaigns, manage advertising materials, and maintain strong relationships with vendors and marketing agencies. The role requires a strategic approach to ensure consistent brand identity and effective market presence.

Key Responsibilities

- Plan, execute, and monitor nationwide shop fascia branding projects from approval through installation.
- Manage the design, printing, and distribution of marketing materials such as brochures, visiting cards, banners, catalogs, and promotional literature.
- Coordinate with digital marketing agencies to oversee the company’s website, social media platforms, and online branding efforts.
- Develop and implement Point of Sale (POS) materials for dealers, distributors, and retail outlets.
- Organize and execute marketing campaigns, exhibitions, dealer meets, plumber events, product launches, and other promotional activities.
- Oversee dealer shop branding, display standards, and indoor branding to maintain consistent brand identity.
- Manage promotional giveaways, souvenirs, and branded merchandise to enhance customer engagement.
- Liaise with vendors, printers, fabricators, and advertising agencies to ensure timely and cost-effective project delivery.
- Monitor shop fascia tax compliance, approvals, renewals, and related documentation where applicable.
- Control marketing budgets, track project timelines, and uphold quality standards.
- Prepare detailed marketing activity reports and recommend strategies to improve brand visibility and market presence.
- Perform additional marketing-related duties as assigned by management.

Required Qualifications

- Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
- 4 to 7 years of experience in marketing, branding, or advertising, preferably within the manufacturing or building materials industry.
- Strong knowledge of branding, POS marketing, event management, and vendor coordination.
- Proficiency in Microsoft Office and a solid understanding of digital marketing concepts.
- Excellent communication, negotiation, project management, and organizational skills.

Key Competencies

- Brand Management
- Marketing Planning and Execution
- Event and Exhibition Management
- Vendor and Agency Management
- Digital Marketing Coordination
- Budget and Cost Control
- Communication and Negotiation
- Project Management

This position offers a monthly salary range of Rs100,000 to Rs125,000 and requires the candidate to work on-site in Lahore. The role is ideal for a marketing professional seeking to leverage their expertise in branding and campaign management within a dynamic business environment.