Marketing Manager

A UAE-based modern Data & AI consultancy is seeking a Marketing Manager to join their team onsite in Lahore. This role is pivotal in driving the company’s marketing operations by translating strategic priorities set by the CMO and co-founders into effective weekly execution. The Marketing Manager will oversee marketing efforts across the company’s B2B Data & AI consultancy and its B2C AI life-coaching app, as well as new product launches. Managing the marketing calendar, production pipeline, and quality standards, this role leads a small team of content, social, SEO, and design specialists while providing clear performance reports and recommendations to the CMO.

Key Responsibilities:
- Own and manage the marketing calendar and content production pipeline from briefing to publication across all products.
- Plan, assign, and prioritize weekly tasks for the marketing team, conducting regular stand-ups to ensure deadlines are met.
- Review all content for brand voice consistency, factual accuracy, and approved product claims, routing items requiring sign-off to the CMO.
- Execute end-to-end campaigns and product launches, including briefing, timeline management, asset coordination, publishing, and follow-up.
- Manage company and product social media channels (LinkedIn, Instagram, X, Reddit, TikTok, YouTube Shorts), including scheduling, community management, and engagement.
- Oversee LinkedIn thought-leadership activities for founders, including content calendars, drafting support, scheduling, and engagement tracking.
- Lead blog and SEO operations, including keyword planning, article briefs, on-page optimization, publishing, and adapting content for AI search engines.
- Collaborate with designers to brief and review graphic and short-form video content, ensuring alignment with brand and creative briefs.
- Utilize AI-assisted content workflows daily to accelerate drafting and repurposing while maintaining high-quality human oversight.
- Coordinate with the sales team to hand over marketing leads, maintain lead trackers, and develop sales enablement materials such as case studies and one-pagers.
- Track KPIs across channels and produce weekly scorecards and monthly performance reports with insights and actionable recommendations for the CMO.
- Maintain marketing tools, templates, asset libraries, and process documentation to ensure team alignment and efficiency.
- Coach and develop Marketing Executives and specialists, providing clear feedback to elevate team performance over time.

Required Qualifications:
- 4 to 7 years of experience in digital, content, or social media marketing.
- Bachelor’s degree in Marketing, Communications, Business, Media, or a related field.
- Proven experience managing multi-channel content calendars and campaigns from planning through to measurable results.
- Excellent written and spoken English with strong attention to tone, accuracy, and detail.
- Strong project management skills with proficiency in tools such as Notion, ClickUp, Asana, or Trello.
- Working knowledge of SEO and content marketing, including keyword research, on-page optimization, and content briefing.
- Comfortable with analytics platforms (e.g., Google Analytics, PostHog) and capable of translating data into clear reports.
- Daily practical experience using AI tools like ChatGPT or Claude for research, drafting, and repurposing content, with sound judgment for human editing.
- Experience leading or coordinating a small team of writers, designers, or marketing executives.

Preferred Qualifications:
- Skills in short-form video editing using CapCut or similar software.
- Hands-on experience managing paid campaigns on platforms such as Meta, Google, LinkedIn, or Reddit.
- Marketing experience within AI, data, or technology sectors.
- Background in marketing health, wellness, or self-improvement apps.
- Experience targeting international markets including the UAE, North America, or the UK.
- Previous work experience at a digital or creative agency.
- Basic design skills in Canva or Figma.

Benefits:
- Health insurance and medical coverage.
- Paid annual leave in addition to Pakistan public holidays.
- Learning budget for professional courses and certifications, plus access to paid AI and marketing tools.
- Performance-based bonuses and annual salary increments.
- Opportunity to work on innovative AI and data intelligence projects.

This is a full-time, onsite position based in Lahore with working hours from Monday to Friday, 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM. The salary offered is competitive within the market.